Brandwave

Eleiko vs Rogue Fitness:Which is more popular?

In September 2026, Rogue Fitness had more branded searches than Eleiko among lifting straps brands worldwide. Rogue Fitness had about 110,000 branded searches, while Eleiko had 22,200. Rogue Fitness made up 44% of all lifting straps brand searches we track, and Eleiko accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about lifting straps brands, Rogue Fitness appeared in two of the five answers and Eleiko in none.

Among lifting straps brands worldwide in September 2026

Who do people search for more?

Rogue Fitness, about 5 searches for every 1 for Eleiko

Rogue Fitness 110K searchesEleiko 22.2K searches

Who does AI mention more?

Rogue Fitness, mentioned in 2 of 5 answers, Eleiko in 0

Rogue Fitness in 2 of 5Eleiko in 0 of 5

Who does AI recommend more?

Rogue Fitness, the only one of the two named

Rogue Fitness first in 2Eleiko never named

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Top lifting straps brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eleiko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymreapers1st
  2. Rogue Fitness2nd
  3. Harbinger3rd
  4. SBD4th
  5. Versa Gripps5th
  6. Eleiko–
  7. RDX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gymreapers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SBD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Versa Gripps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RDX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lifting straps brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eleiko or Rogue Fitness more popular in search?

This chart shows how often people search Google for Eleiko and Rogue Fitness by name. Each line represents a brand's share of searches for all seven lifting straps brands we track, month by month, from English-language searches worldwide.

Eleiko and Rogue Fitness among lifting straps brands worldwide, by month

Share of searches by month for Rogue Fitness, Eleiko. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessVersa GrippsGymreapersEleikoSBDRDXHarbinger
Oct 202543.6%19.6%13.1%10.7%8.8%2.1%2.1%
Nov 202546.3%17%17%9.3%7.6%1.5%1.3%
Dec 202541.6%22.8%15.3%8.4%8.4%2%1.6%
Jan 202642.8%19.2%15.7%10.5%8.6%1.7%1.6%
Feb 202642.5%19.1%15.6%10.5%8.6%2.1%1.6%
Mar 202646%16.9%16.9%9.2%7.6%1.8%1.6%
Apr 202647.7%17.5%14.3%9.6%7.8%1.6%1.6%
May 202648.2%17.7%14.5%9.7%6.5%1.6%1.9%
Jun 202651.4%15.4%12.6%8.5%8.5%1.7%2%
Jul 202649%17.9%14.7%8%6.6%2%1.8%
Aug 202647.2%21.2%14.2%7.8%6.3%1.5%1.8%
Sep 202644%19.8%16.2%8.9%7.2%2.2%1.7%

How has the Eleiko and Rogue Fitness comparison changed over the last 12 months?

3 findings
  • Rogue Fitness was ahead of Eleiko in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eleiko’s share of searches among lifting straps brands worldwide moved from 10.7% to 8.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among lifting straps brands worldwide moved from 43.6% to 44%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for lifting straps brands worldwide in September 2026?

2 changes
  1. In September 2026, Eleiko gained share of searches among lifting straps brands worldwide, from 7.8% to 8.9%.

  2. In September 2026, Rogue Fitness lost share of searches among lifting straps brands worldwide, from 47.2% to 44%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eleiko’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eleiko

1 branded search term

  • eleiko

Rogue Fitness

1 branded search term

  • rogue fitness

How the Brand Demand Index is measured

Other head-to-heads among lifting straps brands

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