Bellroy vs Osprey:Which is more popular?
In September 2026, Bellroy had more branded searches than Osprey among laptop backpack brands worldwide. Bellroy had about 201,000 branded searches, while Osprey had 167,000. Bellroy made up 9.8% of all laptop backpack brand searches we track, and Osprey accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about laptop backpack brands, Osprey appeared in three of the five answers and Bellroy in two. Osprey was mentioned before Bellroy in two out of three answers.
Who do people search for more?
Bellroy, about 20% more searches than Osprey
Who does AI mention more?
Osprey, mentioned in 3 of 5 answers, Bellroy in 2
Who does AI recommend more?
Osprey, named ahead of Bellroy in 2 of 3 answers
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Top laptop backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Osprey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bellroy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osprey was listed before Bellroy in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Osprey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Timbuk23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsonite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JanSport1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop backpack brands
5 answers
Asked ChatGPT
“Which laptop backpack brand should I buy?”
Asked ChatGPT
“What are the best laptop backpack brands?”
Asked ChatGPT
“What's the best laptop backpack brand for everyday commuting?”
Searched Google, AI Overview
“best laptop backpack”
Searched Google, AI Overview
“light laptop backpack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bellroy or Osprey more popular in search?
This chart shows how often people search Google for Bellroy and Osprey by name. Each line represents a brand's share of searches for all eight laptop backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bellroy, Osprey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | JanSport | Thule | Bellroy | Osprey | Timbuk2 | Aer | Ogio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 16.1% | 16.2% | 10.8% | 6% | 3.3% | 1.5% | 1.8% |
| Nov 2025 | 49.5% | 13.4% | 14.9% | 10% | 5.6% | 3.7% | 1.6% | 1.3% |
| Dec 2025 | 45.1% | 14.9% | 16.6% | 11.1% | 6.2% | 3.3% | 1.2% | 1.5% |
| Jan 2026 | 43.1% | 17.7% | 19.4% | 8.7% | 5.9% | 2.6% | 1.2% | 1.4% |
| Feb 2026 | 42.9% | 19.9% | 15.7% | 8.6% | 7.2% | 2.6% | 1.4% | 1.7% |
| Mar 2026 | 40.7% | 18.1% | 18.2% | 9.9% | 6.8% | 3% | 1.6% | 1.6% |
| Apr 2026 | 41.8% | 16.8% | 18.7% | 10.2% | 7% | 2.5% | 1.4% | 1.7% |
| May 2026 | 37.9% | 18.5% | 20.7% | 9.3% | 7.7% | 2.8% | 1.5% | 1.5% |
| Jun 2026 | 36% | 26.8% | 16.1% | 8.8% | 7.3% | 2.2% | 1.4% | 1.4% |
| Jul 2026 | 28.6% | 44.3% | 12.9% | 5.8% | 4.8% | 1.7% | 0.95% | 0.95% |
| Aug 2026 | 27.6% | 46.2% | 10.2% | 6.8% | 5.6% | 1.7% | 1.1% | 0.91% |
| Sep 2026 | 39.9% | 21.7% | 14.6% | 9.8% | 8.1% | 2.9% | 1.6% | 1.3% |
How has the Bellroy and Osprey comparison changed over the last 12 months?
3 findings
- Bellroy was ahead of Osprey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bellroy’s share of searches among laptop backpack brands worldwide moved from 10.8% to 9.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Osprey’s share of searches among laptop backpack brands worldwide moved from 6% to 8.1%, and its estimated monthly branded searches moved from 112K to 167K.
How did search popularity change for laptop backpack brands worldwide in September 2026?
2 changes
In September 2026, Bellroy gained share of searches among laptop backpack brands worldwide, from 6.8% to 9.8%.
In September 2026, Osprey gained share of searches among laptop backpack brands worldwide, from 5.6% to 8.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bellroy’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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