JanSport vs Samsonite:Which is searched more?
In September 2026, Samsonite had more branded searches than JanSport among laptop backpack brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to JanSport’s 447K, and held a 62.3% Share of Search versus JanSport’s 24.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JanSport or Samsonite?
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, JanSport. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | JanSport | Osprey | Ogio |
|---|---|---|---|---|
| Oct 2025 | 70.1% | 18.8% | 9.1% | 2.1% |
| Nov 2025 | 75.3% | 15.1% | 8.1% | 1.5% |
| Dec 2025 | 71.7% | 17.3% | 9.2% | 1.7% |
| Jan 2026 | 67.9% | 21.2% | 9.1% | 1.7% |
| Feb 2026 | 65.4% | 22.4% | 10.2% | 2% |
| Mar 2026 | 66.1% | 21.8% | 10.2% | 2% |
| Apr 2026 | 67.6% | 20% | 10.4% | 2% |
| May 2026 | 64.6% | 22.1% | 11.4% | 1.8% |
| Jun 2026 | 57.9% | 30.3% | 10.2% | 1.6% |
| Jul 2026 | 42.8% | 49% | 7.1% | 1% |
| Aug 2026 | 40.9% | 50.5% | 7.6% | 1% |
| Sep 2026 | 62.3% | 24.8% | 11.5% | 1.5% |
How has the JanSport and Samsonite comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: JanSport took it in July 2026, Samsonite took it in September 2026.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among laptop backpack brands worldwide moved from 18.8% to 24.8%, and its estimated monthly branded searches moved from 300K to 447K.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide moved from 70.1% to 62.3%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for laptop backpack brands worldwide in September 2026?
2 changes
In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 62.3% estimated Share of Search.
In September 2026, JanSport lost estimated Share of Search among laptop backpack brands worldwide, from 50.5% to 24.8%.
Other head-to-heads among laptop backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using JanSport’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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