Brandwave

Clarks vs New Balance:Which is more popular?

In September 2026, New Balance had more branded searches than Clarks among kids shoe brands worldwide. New Balance had about 11.1 million branded searches, while Clarks had 1.5 million. New Balance made up 15.3% of all kids shoe brand searches we track, and Clarks accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about kids shoe brands, New Balance appeared in all five answers and Clarks in none.

Among kids shoe brands worldwide in September 2026

Who do people search for more?

New Balance, about 7 searches for every 1 for Clarks

New Balance 11.1M searchesClarks 1.5M searches

Who does AI mention more?

New Balance, mentioned in every answer we collected

New Balance in 5 of 5Clarks in 0 of 5

Who does AI recommend more?

New Balance, the only one of the two named

New Balance first in 5Clarks never named

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Top kids shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. Clarks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Balance1st
  2. Stride Rite2nd
  3. Nike3rd
  4. Adidas4th
  5. Ten Little5th
  6. Skechers6th
  7. Crocs7th
  8. KEEN8th
  9. Clarks–
  10. Bobux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stride Rite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ten Little3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Clarks or New Balance more popular in search?

This chart shows how often people search Google for Clarks and New Balance by name. Each line represents a brand's share of searches for all ten kids shoe brands we track, month by month, from English-language searches worldwide.

Clarks and New Balance among kids shoe brands worldwide, by month

Share of searches by month for New Balance, Clarks. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceCrocsSkechersClarksStride RiteBobuxTen LittleKEEN
Oct 202532.3%30.2%17.6%9.7%7.9%1.9%0.14%0.06%0.03%0.02%
Nov 202534.6%31.4%16%8.8%7.2%1.8%0.11%0.05%0.02%0.01%
Dec 202534.7%30.9%15.3%10.3%6.9%1.7%0.08%0.05%0.02%0.02%
Jan 202638.3%28.9%14.6%8%8%2%0.1%0.05%0.02%0.02%
Feb 202634.9%31.3%15.9%8.8%7.2%1.7%0.13%0.06%0.04%0.02%
Mar 202634.1%31.2%15.4%10.4%6.9%1.7%0.12%0.06%0.04%0.02%
Apr 202631.5%29.4%17.4%11.7%7.8%1.9%0.14%0.06%0.03%0.02%
May 202630.5%33%13.8%11.3%9.3%1.9%0.11%0.06%0.03%0.02%
Jun 202630.6%31.7%14%14%7.7%1.9%0.09%0.05%0.03%0.02%
Jul 202631%32.7%14%14%6.3%1.9%0.11%0.05%0.03%0.02%
Aug 202630.3%32.2%16.5%11.1%7.4%2.2%0.11%0.05%0.03%0.02%
Sep 202633.5%30.1%15.3%10.3%8.4%2.1%0.12%0.07%0.04%0.02%

How has the Clarks and New Balance comparison changed over the last 12 months?

3 findings
  • New Balance was ahead of Clarks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clarks’ share of searches among kids shoe brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, New Balance’s share of searches among kids shoe brands worldwide moved from 17.6% to 15.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

How did search popularity change for kids shoe brands worldwide in September 2026?

1 change

  1. In September 2026, New Balance lost share of searches among kids shoe brands worldwide, from 16.5% to 15.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clarks’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarks

1 branded search term

  • clarks

New Balance

1 branded search term

  • new balance

How the Brand Demand Index is measured

Other head-to-heads among kids shoe brands

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