Tray.io vs Zapier:Which is searched more?
In September 2026, Zapier had more branded searches than Tray.io among integration platform as a service worldwide. Zapier had about 550,000 branded searches, while Tray.io had 1,270. Zapier made up 20.7% of all integration platform as a service searches we track, and Tray.io accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Tray.io or Zapier more popular in search?
Compare the platforms used to connect business apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zapier, Tray.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Power Automate | Zapier | Boomi | MuleSoft | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 15% | 18.3% | 2.5% | 1.6% | 1.1% | 0.27% | 0.08% |
| Nov 2025 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.08% |
| Dec 2025 | 60.2% | 14.8% | 18.1% | 3.6% | 1.6% | 1.3% | 0.33% | 0.08% |
| Jan 2026 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.07% |
| Feb 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 1.8% | 1.5% | 0.29% | 0.08% |
| Mar 2026 | 56.4% | 16.9% | 20.7% | 2.8% | 1.5% | 1.2% | 0.3% | 0.07% |
| Apr 2026 | 54% | 19.8% | 19.8% | 2.7% | 1.8% | 1.5% | 0.36% | 0.07% |
| May 2026 | 54.3% | 20% | 20% | 2.7% | 1.5% | 1.2% | 0.29% | 0.06% |
| Jun 2026 | 51.3% | 23% | 18.8% | 3.1% | 1.7% | 1.7% | 0.28% | 0.06% |
| Jul 2026 | 51.1% | 22.9% | 18.8% | 3.8% | 1.7% | 1.4% | 0.28% | 0.06% |
| Aug 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
| Sep 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
How has the Tray.io and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of Tray.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tray.io’s share of searches among integration platform as a service worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 3.7K to 1.3K.
- Across the 12 months ending September 2026, Zapier’s share of searches among integration platform as a service worldwide moved from 18.3% to 20.7%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for integration platform as a service worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tray.io’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among integration platform as a service
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