Brandwave

Hoover vs Miele:Which is more popular?

In September 2026, Hoover had more branded searches than Miele among integrated dishwasher brands worldwide. Hoover had about 301,000 branded searches, while Miele had 74,000. Hoover made up 9.8% of all integrated dishwasher brand searches we track, and Miele accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Miele appeared in four of the five answers and Hoover in none.

Among integrated dishwasher brands worldwide in September 2026

Who do people search for more?

Hoover, about 4 searches for every 1 for Miele

Hoover 301K searchesMiele 74K searches

Who does AI mention more?

Miele, mentioned in 4 of 5 answers, Hoover in 0

Miele in 4 of 5Hoover in 0 of 5

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 4Hoover never named

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Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hoover did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Fisher & Paykel4th
  5. Electrolux–
  6. Hisense–
  7. Beko–
  8. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integrated dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hoover or Miele more popular in search?

This chart shows how often people search Google for Hoover and Miele by name. Each line represents a brand's share of searches for all eight integrated dishwasher brands we track, month by month, from English-language searches worldwide.

Hoover and Miele among integrated dishwasher brands worldwide, by month

Share of searches by month for Hoover, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxHisenseBekoHooverMieleKitchenAidFisher & PaykelBosch
Oct 202544.8%24.6%16.4%9%2.2%1.8%0.99%0.3%
Nov 202551.3%22.9%12.6%8.4%2.1%1.7%0.76%0.23%
Dec 202543.8%24%16%10.7%2.6%1.8%0.79%0.24%
Jan 202643.7%24%16%10.7%2.6%1.8%0.96%0.29%
Feb 202643.5%24%16.1%10.7%2.6%1.8%0.97%0.29%
Mar 202648.5%21.8%14.6%9.7%2.4%1.6%1.1%0.32%
Apr 202648.4%21.7%14.5%9.7%2.9%1.6%0.87%0.26%
May 202646.4%25.5%13.9%9.3%2.3%1.5%0.84%0.25%
Jun 202643.4%28.9%15.9%7.1%2.1%1.4%0.78%0.23%
Jul 202640.7%27.5%18.3%8.2%2.5%1.7%0.9%0.27%
Aug 202648.7%21.8%14.6%9.8%2.4%1.6%0.88%0.26%
Sep 202648.6%21.8%14.6%9.8%2.4%1.6%0.88%0.32%

How has the Hoover and Miele comparison changed over the last 12 months?

3 findings
  • Hoover was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hoover’s share of searches among integrated dishwasher brands worldwide moved from 9% to 9.8%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for integrated dishwasher brands worldwide in September 2026?

0 changes

Neither Hoover nor Miele moved beyond provider rounding among integrated dishwasher brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hoover’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoover

1 branded search term

  • hoover

Miele

1 branded search term

  • miele dishwasher

How the Brand Demand Index is measured

Other head-to-heads among integrated dishwasher brands

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