Brandwave

Fluke vs Klein Tools:Which is more popular?

In September 2026, Klein Tools had more branded searches than Fluke among infrared thermometer brands worldwide. Klein Tools had about 165,000 branded searches, while Fluke had 2,900. Klein Tools made up 68.1% of all infrared thermometer brand searches we track, and Fluke accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, Fluke appeared in four of the five answers and Klein Tools in three. Fluke was mentioned before Klein Tools in every answer.

Among infrared thermometer brands worldwide in September 2026

Who do people search for more?

Klein Tools, about 57 searches for every 1 for Fluke

Klein Tools 165K searchesFluke 2.9K searches

Who does AI mention more?

Fluke, mentioned in 4 of 5 answers, Klein Tools in 3

Fluke in 4 of 5Klein Tools in 3 of 5

Who does AI recommend more?

Fluke, named ahead of Klein Tools in every answer

Fluke first in 4Klein Tools never first

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Top infrared thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fluke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Klein Tools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fluke was listed before Klein Tools in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. ThermoWorks2nd
  3. Etekcity3rd
  4. Klein Tools4th
  5. FLIR–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about infrared thermometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fluke or Klein Tools more popular in search?

This chart shows how often people search Google for Fluke and Klein Tools by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.

Fluke and Klein Tools among infrared thermometer brands worldwide, by month

Share of searches by month for Klein Tools, Fluke. The figures are in the table below the chart.

View monthly share of searches table
MonthKlein ToolsFLIRThermoWorksEtekcityFlukeBosch
Oct 202558.7%26.3%9.7%3.5%1.6%0.17%
Nov 202552.3%23.4%19.2%3.8%1.1%0.19%
Dec 202555.1%20.2%20.2%3.3%0.97%0.13%
Jan 202656.6%25.3%11.4%5.1%1.5%0.16%
Feb 202658.8%26.3%9.7%3.5%1.6%0.14%
Mar 202657.5%25.8%11.6%3.5%1.5%0.14%
Apr 202660.4%22.1%12.1%3.6%1.6%0.14%
May 202660.6%22.2%12.2%3.6%1.3%0.12%
Jun 202659.2%21.7%14.5%2.9%1.6%0.14%
Jul 202660.8%22.3%12.2%3%1.6%0.12%
Aug 202664.1%19.2%12.9%2.6%1.1%0.12%
Sep 202668.1%16.7%11.2%2.7%1.2%0.13%

How has the Fluke and Klein Tools comparison changed over the last 12 months?

3 findings

How did search popularity change for infrared thermometer brands worldwide in September 2026?

2 changes
  1. In September 2026, Klein Tools gained share of searches among infrared thermometer brands worldwide, from 64.1% to 68.1%.

  2. Estimated monthly branded searches for Fluke worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fluke’s and Klein Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fluke

1 branded search term

  • fluke infrared thermometer

Klein Tools

1 branded search term

  • klein tools

How the Brand Demand Index is measured

Other head-to-heads among infrared thermometer brands

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