FLIR vs Fluke:Which is more popular?
In September 2026, FLIR had more branded searches than Fluke among infrared thermometer brands worldwide. FLIR had about 40,500 branded searches, while Fluke had 2,900. FLIR made up 16.7% of all infrared thermometer brand searches we track, and Fluke accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, Fluke appeared in four of the five answers and FLIR in none.
Who do people search for more?
FLIR, about 14 searches for every 1 for Fluke
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Top infrared thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fluke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FLIR did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fluke1st
ThermoWorks2nd
Etekcity3rd
Klein Tools4th- FLIR–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about infrared thermometer brands
5 answers
Asked ChatGPT
“Which infrared thermometer brand should I buy?”
Asked ChatGPT
“What are the best infrared thermometer brands?”
Asked ChatGPT
“What's the best infrared thermometer brand for quick temperature checks?”
Searched Google, AI Overview
“best infrared thermometer”
Searched Google, AI Overview
“non contact thermometer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is FLIR or Fluke more popular in search?
This chart shows how often people search Google for FLIR and Fluke by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for FLIR, Fluke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klein Tools | FLIR | ThermoWorks | Etekcity | Fluke | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.3% | 9.7% | 3.5% | 1.6% | 0.17% |
| Nov 2025 | 52.3% | 23.4% | 19.2% | 3.8% | 1.1% | 0.19% |
| Dec 2025 | 55.1% | 20.2% | 20.2% | 3.3% | 0.97% | 0.13% |
| Jan 2026 | 56.6% | 25.3% | 11.4% | 5.1% | 1.5% | 0.16% |
| Feb 2026 | 58.8% | 26.3% | 9.7% | 3.5% | 1.6% | 0.14% |
| Mar 2026 | 57.5% | 25.8% | 11.6% | 3.5% | 1.5% | 0.14% |
| Apr 2026 | 60.4% | 22.1% | 12.1% | 3.6% | 1.6% | 0.14% |
| May 2026 | 60.6% | 22.2% | 12.2% | 3.6% | 1.3% | 0.12% |
| Jun 2026 | 59.2% | 21.7% | 14.5% | 2.9% | 1.6% | 0.14% |
| Jul 2026 | 60.8% | 22.3% | 12.2% | 3% | 1.6% | 0.12% |
| Aug 2026 | 64.1% | 19.2% | 12.9% | 2.6% | 1.1% | 0.12% |
| Sep 2026 | 68.1% | 16.7% | 11.2% | 2.7% | 1.2% | 0.13% |
How has the FLIR and Fluke comparison changed over the last 12 months?
3 findings
- FLIR was ahead of Fluke in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FLIR’s share of searches among infrared thermometer brands worldwide moved from 26.3% to 16.7%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Fluke’s share of searches among infrared thermometer brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for infrared thermometer brands worldwide in September 2026?
2 changes
In September 2026, FLIR lost share of searches among infrared thermometer brands worldwide, from 19.2% to 16.7%.
Estimated monthly branded searches for Fluke worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FLIR’s and Fluke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among infrared thermometer brands
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