Breville vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Breville among induction cooktop brands worldwide. Samsung had about 4,000 branded searches, while Breville had 2,430. Samsung made up 6.7% of all induction cooktop brand searches we track, and Breville accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Breville and Samsung each appeared in one of the five answers.
Who do people search for more?
Samsung, about 65% more searches than Breville
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top induction cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville and Samsung were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
GE Profile2nd
LG3rd
Miele4th- Samsung5th
KitchenAid6th
Electrolux–
Breville–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction cooktop brands
5 answers
Asked ChatGPT
“Which induction cooktop brand should I buy?”
Asked ChatGPT
“What are the best induction cooktop brands?”
Asked ChatGPT
“What's the best induction cooktop brand for everyday cooking?”
Searched Google, AI Overview
“induction cooktop”
Searched Google, AI Overview
“portable induction cooktop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Samsung more popular in search?
This chart shows how often people search Google for Breville and Samsung by name. Each line represents a brand's share of searches for all nine induction cooktop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Miele | Electrolux | Samsung | LG | Breville | Fisher & Paykel | KitchenAid | GE Profile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.5% | 11.8% | 9.4% | 5.2% | 3.5% | 3.5% | 4.2% | 3.5% |
| Nov 2025 | 39.4% | 18% | 11.5% | 9.1% | 6.2% | 4.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 38.2% | 21.1% | 11.9% | 8% | 5.2% | 4.3% | 2.8% | 4.2% | 4.2% |
| Jan 2026 | 37.7% | 19.3% | 11% | 8.1% | 5.9% | 4.9% | 3.2% | 3.9% | 5.9% |
| Feb 2026 | 44% | 17.9% | 10.2% | 7% | 5.2% | 3.5% | 3.5% | 3.5% | 5.2% |
| Mar 2026 | 85.4% | 4.1% | 2.3% | 2.1% | 2.7% | 0.67% | 0.66% | 0.8% | 1.2% |
| Apr 2026 | 53.3% | 13.9% | 6.5% | 10.9% | 6.1% | 2.3% | 2.2% | 2.7% | 2.2% |
| May 2026 | 55.9% | 12.7% | 8.4% | 5.5% | 5.1% | 2.8% | 2.8% | 2.8% | 4.1% |
| Jun 2026 | 40.1% | 17.1% | 11.9% | 7.3% | 7.2% | 3.9% | 3.9% | 3.9% | 4.7% |
| Jul 2026 | 47.3% | 14% | 10.2% | 9.8% | 5.1% | 3.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 44.6% | 16.2% | 11.3% | 7.4% | 5.6% | 3.8% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 43.9% | 17.6% | 12.2% | 6.7% | 4.9% | 4.1% | 4% | 4% | 2.7% |
Breville sells other things too, so only its searches that name this product count here, like “breville induction hob”.
How has the Breville and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches moved from 2.5K to 2.4K.
- Across the 12 months ending September 2026, Samsung’s share of searches among induction cooktop brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 6.5K to 4K.
How did search popularity change for induction cooktop brands worldwide in September 2026?
1 change
In September 2026, Samsung lost share of searches among induction cooktop brands worldwide, from 7.4% to 6.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Breville’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction cooktop brands
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