Measured vs Rockerbox:Which is more popular?
In September 2026, Measured had more branded searches than Rockerbox among incrementality measurement platforms worldwide. Measured had about 110 branded searches, while Rockerbox had 10. Measured made up 0.28% of all incrementality measurement platform searches we track, and Rockerbox accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about incrementality measurement platforms, Measured appeared in all five answers and Rockerbox in two. Measured was mentioned before Rockerbox in every answer.
Who do people search for more?
Measured, about 11 searches for every 1 for Rockerbox
Who does AI mention more?
Measured, mentioned in every answer we collected
Who does AI recommend more?
Measured, named ahead of Rockerbox in every answer
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Top incrementality measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Measured appeared in all five answers. Rockerbox was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Measured was listed before Rockerbox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Measured5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Triple Whale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
INCRMNTAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incrementality measurement platforms
5 answers
Asked ChatGPT
“Which incrementality measurement platform should I use?”
Asked ChatGPT
“What are the best incrementality measurement platforms?”
Asked ChatGPT
“What's the best incrementality measurement platform for marketing impact tests?”
Searched Google, AI Overview
“marketing measurement platform”
Searched Google, AI Overview
“incrementality measurement platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Measured or Rockerbox more popular in search?
This chart shows how often people search Google for Measured and Rockerbox by name. Each line represents a brand's share of searches for all six incrementality measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Measured, Rockerbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Triple Whale | Fospha | INCRMNTAL | Haus | Measured | Rockerbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.8% | 1.3% | 1.3% | 0.19% | 0.11% |
| Nov 2025 | 89.6% | 8.1% | 1.1% | 1% | 0.14% | 0.06% |
| Dec 2025 | 90.4% | 7.2% | 0.95% | 1.2% | 0.15% | 0.12% |
| Jan 2026 | 89.1% | 8.7% | 0.94% | 1% | 0.17% | 0.1% |
| Feb 2026 | 87% | 10.3% | 1.1% | 1.3% | 0.26% | 0.06% |
| Mar 2026 | 87.9% | 8.6% | 2.1% | 1.1% | 0.33% | 0.05% |
| Apr 2026 | 90% | 7.4% | 1.2% | 1.1% | 0.23% | 0.05% |
| May 2026 | 89.7% | 7.4% | 1.8% | 0.94% | 0.13% | 0.03% |
| Jun 2026 | 91.4% | 6.2% | 1.2% | 0.91% | 0.18% | 0.05% |
| Jul 2026 | 88.8% | 8.5% | 1.4% | 0.94% | 0.26% | 0.06% |
| Aug 2026 | 89% | 8.5% | 1.4% | 0.85% | 0.21% | 0.03% |
| Sep 2026 | 88.7% | 9.1% | 0.98% | 0.91% | 0.28% | 0.03% |
How has the Measured and Rockerbox comparison changed over the last 12 months?
3 findings
- Measured was ahead of Rockerbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Measured’s share of searches among incrementality measurement platforms worldwide moved from 0.19% to 0.28%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Rockerbox’s share of searches among incrementality measurement platforms worldwide moved from 0.11% to 0.03%, and its estimated monthly branded searches moved from 40 to 10.
How did search popularity change for incrementality measurement platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Measured’s and Rockerbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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