Brandwave

Jira Service Management vs ServiceNow:Which is more popular?

In September 2026, Jira Service Management had more branded searches than ServiceNow among incident management platforms worldwide. Jira Service Management had about 33,100 branded searches, while ServiceNow had 8,100. Jira Service Management made up 21.8% of all incident management platform searches we track, and ServiceNow accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about incident management platforms, Jira Service Management and ServiceNow each appeared in four of the five answers. Jira Service Management was mentioned before ServiceNow in four out of five answers.

Among incident management platforms worldwide in September 2026

Who do people search for more?

Jira Service Management, about 4 searches for every 1 for ServiceNow

Jira Service Management 33.1K searchesServiceNow 8.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Jira Service Management in 4 of 5ServiceNow in 4 of 5

Who does AI recommend more?

Jira Service Management, named ahead of ServiceNow in 4 of 5 answers

Jira Service Management first in 4ServiceNow first in 1

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management and ServiceNow were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jira Service Management was listed before ServiceNow in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. incident.io1st
  2. PagerDuty2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. ServiceNow5th
  6. Better Stack6th
  7. FireHydrant7th
  8. Squadcast8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about incident management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jira Service Management or ServiceNow more popular in search?

This chart shows how often people search Google for Jira Service Management and ServiceNow by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from English-language searches worldwide.

Jira Service Management and ServiceNow among incident management platforms worldwide, by month

Share of searches by month for Jira Service Management, ServiceNow. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyJira Service ManagementBetter Stackincident.ioServiceNowRootlyFireHydrantSquadcast
Oct 202552.8%22.2%5.4%8.2%6.6%4.5%0.11%0.03%
Nov 202555.8%23.7%5.8%4.8%5.8%3.9%0.1%0.02%
Dec 202553.6%22.5%6.7%5.6%6.7%4.6%0.22%0.02%
Jan 202648.9%25.4%7.6%5.1%7.6%5.2%0.25%0.02%
Feb 202653.6%23%6.9%4.7%6.9%4.8%0.18%0.03%
Mar 202651.4%21.6%7.9%5.4%7.9%5.5%0.21%0.03%
Apr 202651.7%22%8%5.5%8%4.5%0.17%0.03%
May 202651.7%21.7%9.7%4.4%7.9%4.5%0.06%0.02%
Jun 202652%21.9%8%5.5%8%4.5%0.06%0.01%
Jul 202652.4%21.8%8%5.4%8%4.4%0.06%0.02%
Aug 202649.9%20.1%11%5%9%5%0.07%0.01%
Sep 202653.2%21.8%9.7%5.4%5.3%4.4%0.05%0.02%

How has the Jira Service Management and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for incident management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Jira Service Management gained share of searches among incident management platforms worldwide, from 20.1% to 21.8%.

  2. In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jira Service Management

1 branded search term

  • jira service management

ServiceNow

1 branded search term

  • servicenow itsm

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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