incident.io vs Jira Service Management:Which is more popular?
In September 2026, Jira Service Management had more branded searches than incident.io among incident management platforms worldwide. Jira Service Management had about 33,100 branded searches, while incident.io had 8,240. Jira Service Management made up 21.8% of all incident management platform searches we track, and incident.io accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about incident management platforms, incident.io appeared in all five answers and Jira Service Management in four. incident.io was mentioned before Jira Service Management in every answer.
Who do people search for more?
Jira Service Management, about 4 searches for every 1 for incident.io
Who does AI mention more?
incident.io, mentioned in every answer we collected
Who does AI recommend more?
incident.io, named ahead of Jira Service Management in every answer
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Top incident management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, incident.io appeared in all five answers. Jira Service Management was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. incident.io was listed before Jira Service Management in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
incident.io1st
PagerDuty2nd
Rootly3rd
Jira Service Management4th
ServiceNow5th
Better Stack6th
FireHydrant7th
Squadcast8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about incident management platforms
5 answers
Asked ChatGPT
“Which incident management platform should I use?”
Asked ChatGPT
“What are the best incident management platforms?”
Asked ChatGPT
“What's the best incident management platform for service outages?”
Searched Google, AI Overview
“incident management platforms”
Searched Google, AI Overview
“best incident management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is incident.io or Jira Service Management more popular in search?
This chart shows how often people search Google for incident.io and Jira Service Management by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Jira Service Management, incident.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Jira Service Management | Better Stack | incident.io | ServiceNow | Rootly | FireHydrant | Squadcast |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.2% | 5.4% | 8.2% | 6.6% | 4.5% | 0.11% | 0.03% |
| Nov 2025 | 55.8% | 23.7% | 5.8% | 4.8% | 5.8% | 3.9% | 0.1% | 0.02% |
| Dec 2025 | 53.6% | 22.5% | 6.7% | 5.6% | 6.7% | 4.6% | 0.22% | 0.02% |
| Jan 2026 | 48.9% | 25.4% | 7.6% | 5.1% | 7.6% | 5.2% | 0.25% | 0.02% |
| Feb 2026 | 53.6% | 23% | 6.9% | 4.7% | 6.9% | 4.8% | 0.18% | 0.03% |
| Mar 2026 | 51.4% | 21.6% | 7.9% | 5.4% | 7.9% | 5.5% | 0.21% | 0.03% |
| Apr 2026 | 51.7% | 22% | 8% | 5.5% | 8% | 4.5% | 0.17% | 0.03% |
| May 2026 | 51.7% | 21.7% | 9.7% | 4.4% | 7.9% | 4.5% | 0.06% | 0.02% |
| Jun 2026 | 52% | 21.9% | 8% | 5.5% | 8% | 4.5% | 0.06% | 0.01% |
| Jul 2026 | 52.4% | 21.8% | 8% | 5.4% | 8% | 4.4% | 0.06% | 0.02% |
| Aug 2026 | 49.9% | 20.1% | 11% | 5% | 9% | 5% | 0.07% | 0.01% |
| Sep 2026 | 53.2% | 21.8% | 9.7% | 5.4% | 5.3% | 4.4% | 0.05% | 0.02% |
How has the incident.io and Jira Service Management comparison changed over the last 12 months?
3 findings
- Jira Service Management was ahead of incident.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, incident.io’s share of searches among incident management platforms worldwide moved from 8.2% to 5.4%, and its estimated monthly branded searches moved from 12.2K to 8.2K.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among incident management platforms worldwide moved from 22.2% to 21.8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for incident management platforms worldwide in September 2026?
2 changes

In September 2026, Jira Service Management gained share of searches among incident management platforms worldwide, from 20.1% to 21.8%.

In September 2026, incident.io rose from 5th to 4th among incident management platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using incident.io’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
incident.io
2 branded search terms
- incident.io app
- incidentio
Jira Service Management
1 branded search term
- jira service management
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