De'Longhi vs Gaggia:Which is more popular?
In September 2026, De'Longhi had more branded searches than Gaggia among home espresso machine brands worldwide. De'Longhi had about 1.4 million branded searches, while Gaggia had 133,000. De'Longhi made up 54.1% of all home espresso machine brand searches we track, and Gaggia accounted for 5%. When we asked ChatGPT and Google AI Overviews about home espresso machine brands, De'Longhi appeared in all five answers and Gaggia in three. De'Longhi was mentioned before Gaggia in three out of five answers.
Who do people search for more?
De'Longhi, about 11 searches for every 1 for Gaggia
Who does AI mention more?
De'Longhi, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, named ahead of Gaggia in 3 of 5 answers
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Top home espresso machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Gaggia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi was listed before Gaggia in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gaggia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rancilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lelit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Profitec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home espresso machine brands
5 answers
Asked ChatGPT
“Which home espresso machine brand should I buy?”
Asked ChatGPT
“What are the best home espresso machine brands?”
Asked ChatGPT
“What's the best home espresso machine brand for daily coffee at home?”
Searched Google, AI Overview
“best home espresso machine”
Searched Google, AI Overview
“compact espresso machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is De'Longhi or Gaggia more popular in search?
This chart shows how often people search Google for De'Longhi and Gaggia by name. Each line represents a brand's share of searches for all six home espresso machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for De'Longhi, Gaggia. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec | Rancilio |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 29.1% | 5.1% | 4.1% | 2.6% | 0.79% |
| Nov 2025 | 55.9% | 33% | 4.5% | 3.6% | 2.3% | 0.66% |
| Dec 2025 | 53.9% | 35.3% | 4.3% | 3.4% | 2.5% | 0.58% |
| Jan 2026 | 54.1% | 33.1% | 5% | 4.4% | 2.6% | 0.85% |
| Feb 2026 | 55.1% | 31.4% | 5.4% | 4.4% | 2.8% | 0.92% |
| Mar 2026 | 54.6% | 30.3% | 6.3% | 4.8% | 3.1% | 0.88% |
| Apr 2026 | 55% | 30.7% | 6.1% | 4.6% | 2.7% | 0.89% |
| May 2026 | 55.7% | 31% | 5.3% | 4.3% | 2.8% | 0.9% |
| Jun 2026 | 54.8% | 31.8% | 5.3% | 4.1% | 3.2% | 0.74% |
| Jul 2026 | 53.1% | 34.4% | 5.3% | 3.8% | 2.7% | 0.73% |
| Aug 2026 | 54.7% | 31.9% | 5.6% | 4% | 3% | 0.84% |
| Sep 2026 | 54.1% | 33.1% | 5% | 4% | 2.9% | 0.84% |
How has the De'Longhi and Gaggia comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Gaggia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among home espresso machine brands worldwide moved from 58.4% to 54.1%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
- Across the 12 months ending September 2026, Gaggia’s share of searches among home espresso machine brands worldwide moved from 5.1% to 5%, and its estimated monthly branded searches moved from 144K to 133K.
How did search popularity change for home espresso machine brands worldwide in September 2026?
2 changes
In September 2026, Gaggia lost share of searches among home espresso machine brands worldwide, from 5.6% to 5%.
In September 2026, De'Longhi lost share of searches among home espresso machine brands worldwide, from 54.7% to 54.1%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Gaggia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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