Breville vs Lelit:Which is searched more?
In September 2026, Breville had more branded searches than Lelit among home espresso machine brands worldwide. Breville had about 879,000 branded searches, while Lelit had 107,000. Breville made up 33.1% of all home espresso machine brand searches we track, and Lelit accounted for 4%. These are worldwide searches for English-language branded terms.
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Is Breville or Lelit more popular in search?
Compare brands that offer espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Breville, Lelit. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec | Rancilio |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 29.1% | 5.1% | 4.1% | 2.6% | 0.79% |
| Nov 2025 | 55.9% | 33% | 4.5% | 3.6% | 2.3% | 0.66% |
| Dec 2025 | 53.9% | 35.3% | 4.3% | 3.4% | 2.5% | 0.58% |
| Jan 2026 | 54.1% | 33.1% | 5% | 4.4% | 2.6% | 0.85% |
| Feb 2026 | 55.1% | 31.4% | 5.4% | 4.4% | 2.8% | 0.92% |
| Mar 2026 | 54.6% | 30.3% | 6.3% | 4.8% | 3.1% | 0.88% |
| Apr 2026 | 55% | 30.7% | 6.1% | 4.6% | 2.7% | 0.89% |
| May 2026 | 55.7% | 31% | 5.3% | 4.3% | 2.8% | 0.9% |
| Jun 2026 | 54.8% | 31.8% | 5.3% | 4.1% | 3.2% | 0.74% |
| Jul 2026 | 53.1% | 34.4% | 5.3% | 3.8% | 2.7% | 0.73% |
| Aug 2026 | 54.7% | 31.9% | 5.6% | 4% | 3% | 0.84% |
| Sep 2026 | 54.1% | 33.1% | 5% | 4% | 2.9% | 0.84% |
How has the Breville and Lelit comparison changed over the last 12 months?
3 findings
- Breville was ahead of Lelit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among home espresso machine brands worldwide moved from 29.1% to 33.1%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, Lelit’s share of searches among home espresso machine brands worldwide moved from 4.1% to 4%, and its estimated monthly branded searches moved from 114K to 107K.
How did search popularity change for home espresso machine brands worldwide in September 2026?
1 change
In September 2026, Breville gained share of searches among home espresso machine brands worldwide, from 31.9% to 33.1%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Breville’s and Lelit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home espresso machine brands
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