Breville vs Profitec:Which is more popular?
In September 2026, Breville had more branded searches than Profitec among home espresso machine brands worldwide. Breville had about 879,000 branded searches, while Profitec had 77,700. Breville made up 33.1% of all home espresso machine brand searches we track, and Profitec accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about home espresso machine brands, Breville appeared in all five answers and Profitec in one. Breville was mentioned before Profitec in every answer.
Who do people search for more?
Breville, about 11 searches for every 1 for Profitec
Who does AI mention more?
Breville, mentioned in every answer we collected
Who does AI recommend more?
Breville, named ahead of Profitec in every answer
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Top home espresso machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers. Profitec was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before Profitec in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gaggia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rancilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lelit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Profitec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home espresso machine brands
5 answers
Asked ChatGPT
“Which home espresso machine brand should I buy?”
Asked ChatGPT
“What are the best home espresso machine brands?”
Asked ChatGPT
“What's the best home espresso machine brand for daily coffee at home?”
Searched Google, AI Overview
“best home espresso machine”
Searched Google, AI Overview
“compact espresso machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Profitec more popular in search?
This chart shows how often people search Google for Breville and Profitec by name. Each line represents a brand's share of searches for all six home espresso machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Breville, Profitec. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec | Rancilio |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 29.1% | 5.1% | 4.1% | 2.6% | 0.79% |
| Nov 2025 | 55.9% | 33% | 4.5% | 3.6% | 2.3% | 0.66% |
| Dec 2025 | 53.9% | 35.3% | 4.3% | 3.4% | 2.5% | 0.58% |
| Jan 2026 | 54.1% | 33.1% | 5% | 4.4% | 2.6% | 0.85% |
| Feb 2026 | 55.1% | 31.4% | 5.4% | 4.4% | 2.8% | 0.92% |
| Mar 2026 | 54.6% | 30.3% | 6.3% | 4.8% | 3.1% | 0.88% |
| Apr 2026 | 55% | 30.7% | 6.1% | 4.6% | 2.7% | 0.89% |
| May 2026 | 55.7% | 31% | 5.3% | 4.3% | 2.8% | 0.9% |
| Jun 2026 | 54.8% | 31.8% | 5.3% | 4.1% | 3.2% | 0.74% |
| Jul 2026 | 53.1% | 34.4% | 5.3% | 3.8% | 2.7% | 0.73% |
| Aug 2026 | 54.7% | 31.9% | 5.6% | 4% | 3% | 0.84% |
| Sep 2026 | 54.1% | 33.1% | 5% | 4% | 2.9% | 0.84% |
How has the Breville and Profitec comparison changed over the last 12 months?
3 findings
- Breville was ahead of Profitec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among home espresso machine brands worldwide moved from 29.1% to 33.1%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, Profitec’s share of searches among home espresso machine brands worldwide moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 72.4K to 77.7K.
How did search popularity change for home espresso machine brands worldwide in September 2026?
1 change
In September 2026, Breville gained share of searches among home espresso machine brands worldwide, from 31.9% to 33.1%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Breville’s and Profitec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
Profitec
7 branded search terms
- coffee machine profitec
- espresso machine profitec
- profitec
- profitec coffee machine
- profitec espresso
- profitec go
- profitec pro
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