Miele vs Samsung:Which is searched more?
In September 2026, Samsung had more branded searches than Miele among home appliance brands worldwide. Samsung was estimated to have 151K branded searches compared to Miele’s 111K, and held a 3.6% Share of Search versus Miele’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miele or Samsung?
Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | LG | Haier | Samsung | Miele | Westinghouse | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 23.5% | 12.3% | 10.6% | 10.1% | 3.4% | 2.5% | 3% | 0.74% | 0.1% |
| Nov 2025 | 41.6% | 22.7% | 10.2% | 7.3% | 8.4% | 3.4% | 3.1% | 2.5% | 0.62% | 0.08% |
| Dec 2025 | 32.3% | 25.8% | 11.8% | 8.4% | 11.8% | 3.2% | 3.6% | 2.4% | 0.58% | 0.09% |
| Jan 2026 | 32.4% | 26.5% | 11.9% | 10.2% | 9.7% | 3.2% | 2.9% | 2.4% | 0.71% | 0.09% |
| Feb 2026 | 30.9% | 25.5% | 11.4% | 12% | 9.3% | 4.4% | 2.8% | 2.8% | 0.69% | 0.11% |
| Mar 2026 | 33.8% | 22.7% | 10.1% | 12.9% | 10.1% | 4% | 3.1% | 2.5% | 0.75% | 0.1% |
| Apr 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| May 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| Jun 2026 | 36.4% | 17.8% | 13.3% | 9.5% | 13.3% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
| Jul 2026 | 31.1% | 22.5% | 14% | 10% | 11.5% | 4.5% | 2.8% | 2.8% | 0.69% | 0.09% |
| Aug 2026 | 36.2% | 21.7% | 10.9% | 11.4% | 8.9% | 4.2% | 3.3% | 2.7% | 0.65% | 0.09% |
| Sep 2026 | 36.3% | 24.8% | 10.9% | 9.3% | 8.9% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
How has the Miele and Samsung comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Miele took it in December 2025, Samsung took it in January 2026.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among home appliance brands worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 111K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for home appliance brands worldwide in September 2026?
2 changes
In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.
In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.
Other head-to-heads among home appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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