Brandwave

ADT vs SimpliSafe:Which is more popular?

In September 2026, ADT had more branded searches than SimpliSafe among home alarm brands worldwide. ADT had about 535,000 branded searches, while SimpliSafe had 201,000. ADT made up 46.2% of all home alarm brand searches we track, and SimpliSafe accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about home alarm brands, SimpliSafe appeared in all five answers and ADT in four. SimpliSafe was mentioned before ADT in every answer.

Among home alarm brands worldwide in September 2026

Who do people search for more?

ADT, about 3 searches for every 1 for SimpliSafe

ADT 535K searchesSimpliSafe 201K searches

Who does AI mention more?

SimpliSafe, mentioned in every answer we collected

SimpliSafe in 5 of 5ADT in 4 of 5

Who does AI recommend more?

SimpliSafe, named ahead of ADT in every answer

SimpliSafe first in 4ADT never first

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Top home alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SimpliSafe appeared in all five answers. ADT was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SimpliSafe was listed before ADT in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpliSafe1st
  2. Ring2nd
  3. ADT3rd
  4. Vivint4th
  5. Eufy5th
  6. Arlo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ADT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vivint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home alarm brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADT or SimpliSafe more popular in search?

This chart shows how often people search Google for ADT and SimpliSafe by name. Each line represents a brand's share of searches for all six home alarm brands we track, month by month, from English-language searches worldwide.

ADT and SimpliSafe among home alarm brands worldwide, by month

Share of searches by month for ADT, SimpliSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthADTArloSimpliSafeVivintEufyRing
Oct 202547.9%21.6%17.7%11.8%0.32%0.71%
Nov 202544.4%23%18.8%12.6%0.51%0.62%
Dec 202547.5%20.6%16.9%13.8%0.45%0.68%
Jan 202650.3%18.5%15.1%15.1%0.41%0.5%
Feb 202649%20.1%16.5%13.5%0.36%0.54%
Mar 202648%19.4%15.9%15.9%0.35%0.52%
Apr 202647.3%19.7%16.1%16.1%0.35%0.53%
May 202646.2%20.1%16.4%16.4%0.44%0.54%
Jun 202645.5%20.3%16.6%16.6%0.45%0.55%
Jul 202644.7%20.6%16.8%16.8%0.45%0.55%
Aug 202649.4%18.9%15.4%15.4%0.41%0.51%
Sep 202646.2%21.2%17.4%14.2%0.47%0.47%

How has the ADT and SimpliSafe comparison changed over the last 12 months?

3 findings
  • ADT was ahead of SimpliSafe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ADT’s share of searches among home alarm brands worldwide moved from 47.9% to 46.2%, and its estimated monthly branded searches moved from 667K to 535K.
  • Across the 12 months ending September 2026, SimpliSafe’s share of searches among home alarm brands worldwide moved from 17.7% to 17.4%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for home alarm brands worldwide in September 2026?

2 changes

  1. In September 2026, SimpliSafe gained share of searches among home alarm brands worldwide, from 15.4% to 17.4%.

  2. In September 2026, ADT lost share of searches among home alarm brands worldwide, from 49.4% to 46.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ADT’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADT

4 branded search terms

  • adt
  • adt alarm
  • adt home security
  • adt security

SimpliSafe

1 branded search term

  • simplisafe

How the Brand Demand Index is measured

Other head-to-heads among home alarm brands

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