ADT vs Arlo:Which is searched more?
In September 2026, ADT had more branded searches than Arlo among home alarm brands worldwide. ADT had about 535,000 branded searches, while Arlo had 246,000. ADT made up 46.2% of all home alarm brand searches we track, and Arlo accounted for 21.2%. These are worldwide searches for English-language branded terms.
Follow ADT vs Arlo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is ADT or Arlo more popular in search?
Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ADT, Arlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ADT | Arlo | SimpliSafe | Vivint | Eufy | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 21.6% | 17.7% | 11.8% | 0.32% | 0.71% |
| Nov 2025 | 44.4% | 23% | 18.8% | 12.6% | 0.51% | 0.62% |
| Dec 2025 | 47.5% | 20.6% | 16.9% | 13.8% | 0.45% | 0.68% |
| Jan 2026 | 50.3% | 18.5% | 15.1% | 15.1% | 0.41% | 0.5% |
| Feb 2026 | 49% | 20.1% | 16.5% | 13.5% | 0.36% | 0.54% |
| Mar 2026 | 48% | 19.4% | 15.9% | 15.9% | 0.35% | 0.52% |
| Apr 2026 | 47.3% | 19.7% | 16.1% | 16.1% | 0.35% | 0.53% |
| May 2026 | 46.2% | 20.1% | 16.4% | 16.4% | 0.44% | 0.54% |
| Jun 2026 | 45.5% | 20.3% | 16.6% | 16.6% | 0.45% | 0.55% |
| Jul 2026 | 44.7% | 20.6% | 16.8% | 16.8% | 0.45% | 0.55% |
| Aug 2026 | 49.4% | 18.9% | 15.4% | 15.4% | 0.41% | 0.51% |
| Sep 2026 | 46.2% | 21.2% | 17.4% | 14.2% | 0.47% | 0.47% |
How has the ADT and Arlo comparison changed over the last 12 months?
3 findings
- ADT was ahead of Arlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s share of searches among home alarm brands worldwide moved from 47.9% to 46.2%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, Arlo’s share of searches among home alarm brands worldwide moved from 21.6% to 21.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for home alarm brands worldwide in September 2026?
2 changes
In September 2026, Arlo gained share of searches among home alarm brands worldwide, from 18.9% to 21.2%.
In September 2026, ADT lost share of searches among home alarm brands worldwide, from 49.4% to 46.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ADT’s and Arlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home alarm brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.