Dreamland vs Silentnight:Which is searched more?

Name: Dreamland vs Silentnight: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Silentnight had more branded searches than Dreamland among heated throw brands worldwide. Silentnight was estimated to have 74K branded searches compared to Dreamland’s 7.8K, and held a 41.7% Share of Search versus Dreamland’s 4.4%. These are worldwide searches for English-language branded terms.

Share of Search among heated throw brands worldwide in September 2026Which is more popular in search, Dreamland or Silentnight?

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Which is more popular in search, Dreamland or Silentnight?

Compare the heated throw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dreamland and Silentnight among heated throw brands worldwide, by month

Month	Beurer	Silentnight	Lakeland	Dreamland
Oct 2025	31.5%	47%	14.4%	7%
Nov 2025	19.6%	65.5%	9%	5.9%
Dec 2025	9.4%	85.6%	2.8%	2.1%
Jan 2026	33.5%	50.2%	9.4%	7%
Feb 2026	43.1%	43.1%	9%	4.9%
Mar 2026	40.1%	49.1%	6.8%	4%
Apr 2026	45%	45%	6.8%	3.2%
May 2026	41.6%	50.9%	5.3%	2.2%
Jun 2026	50.9%	41.6%	6%	1.5%
Jul 2026	46.9%	46.9%	5.1%	1.1%
Aug 2026	45.1%	45.1%	7.8%	2%
Sep 2026	41.7%	41.7%	12.1%	4.4%

How has the Dreamland and Silentnight comparison changed over the last 12 months?

3 findings

Silentnight was ahead of Dreamland in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated throw brands worldwide moved from 7% to 4.4%, and its estimated monthly branded searches moved from 20.2K to 7.8K.
Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide moved from 47% to 41.7%, and its estimated monthly branded searches moved from 135K to 74K.

How did search popularity change for heated throw brands worldwide in September 2026?

2 changes

In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%.
In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.1% to 41.7%.

Other head-to-heads among heated throw brands

How each brand is measured

Brandwave collects information about searches that people make online using Dreamland’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.