Beurer vs Lakeland:Which is searched more?
In September 2026, Beurer had more branded searches than Lakeland among heated throw brands worldwide. Beurer was estimated to have 74K branded searches compared to Lakeland’s 21.5K, and held a 41.7% Share of Search versus Lakeland’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beurer or Lakeland?
Compare the heated throw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beurer, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Silentnight | Lakeland | Dreamland |
|---|---|---|---|---|
| Oct 2025 | 31.5% | 47% | 14.4% | 7% |
| Nov 2025 | 19.6% | 65.5% | 9% | 5.9% |
| Dec 2025 | 9.4% | 85.6% | 2.8% | 2.1% |
| Jan 2026 | 33.5% | 50.2% | 9.4% | 7% |
| Feb 2026 | 43.1% | 43.1% | 9% | 4.9% |
| Mar 2026 | 40.1% | 49.1% | 6.8% | 4% |
| Apr 2026 | 45% | 45% | 6.8% | 3.2% |
| May 2026 | 41.6% | 50.9% | 5.3% | 2.2% |
| Jun 2026 | 50.9% | 41.6% | 6% | 1.5% |
| Jul 2026 | 46.9% | 46.9% | 5.1% | 1.1% |
| Aug 2026 | 45.1% | 45.1% | 7.8% | 2% |
| Sep 2026 | 41.7% | 41.7% | 12.1% | 4.4% |
How has the Beurer and Lakeland comparison changed over the last 12 months?
3 findings
- Beurer was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide moved from 31.5% to 41.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide moved from 14.4% to 12.1%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
How did search popularity change for heated throw brands worldwide in September 2026?
2 changes
In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.8% to 12.1%.
In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.1% to 41.7%.
Other head-to-heads among heated throw brands
How each brand is measured
Brandwave collects information about searches that people make online using Beurer’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.