Dreamland vs Lakeland:Which is searched more?
In September 2026, Lakeland had more branded searches than Dreamland among heated throw brands worldwide. Lakeland was estimated to have 21.5K branded searches compared to Dreamland’s 7.8K, and held a 12.1% Share of Search versus Dreamland’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dreamland or Lakeland?
Compare the heated throw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lakeland, Dreamland. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Silentnight | Lakeland | Dreamland |
|---|---|---|---|---|
| Oct 2025 | 31.5% | 47% | 14.4% | 7% |
| Nov 2025 | 19.6% | 65.5% | 9% | 5.9% |
| Dec 2025 | 9.4% | 85.6% | 2.8% | 2.1% |
| Jan 2026 | 33.5% | 50.2% | 9.4% | 7% |
| Feb 2026 | 43.1% | 43.1% | 9% | 4.9% |
| Mar 2026 | 40.1% | 49.1% | 6.8% | 4% |
| Apr 2026 | 45% | 45% | 6.8% | 3.2% |
| May 2026 | 41.6% | 50.9% | 5.3% | 2.2% |
| Jun 2026 | 50.9% | 41.6% | 6% | 1.5% |
| Jul 2026 | 46.9% | 46.9% | 5.1% | 1.1% |
| Aug 2026 | 45.1% | 45.1% | 7.8% | 2% |
| Sep 2026 | 41.7% | 41.7% | 12.1% | 4.4% |
How has the Dreamland and Lakeland comparison changed over the last 12 months?
3 findings
- Lakeland was ahead of Dreamland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated throw brands worldwide moved from 7% to 4.4%, and its estimated monthly branded searches moved from 20.2K to 7.8K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide moved from 14.4% to 12.1%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
How did search popularity change for heated throw brands worldwide in September 2026?
2 changes
In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.8% to 12.1%.
In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%.
Other head-to-heads among heated throw brands
How each brand is measured
Brandwave collects information about searches that people make online using Dreamland’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.