Beurer vs Silentnight:Which is searched more?
In September 2026, Beurer and Silentnight were level on Share of Search among heated throw brands worldwide, with an estimated 74K branded searches each, at 41.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beurer or Silentnight?
Compare the heated throw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beurer, Silentnight. The figures are in the table below the chart.
View monthly share of search table
| Month | Beurer | Silentnight | Lakeland | Dreamland |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 47.3% | 14% | 7.1% |
| Nov 2025 | 19.6% | 65.7% | 8.8% | 5.9% |
| Dec 2025 | 9.4% | 85.7% | 2.8% | 2.1% |
| Jan 2026 | 33.6% | 50.3% | 9.1% | 7% |
| Feb 2026 | 43.2% | 43.2% | 8.7% | 4.9% |
| Mar 2026 | 40.3% | 49.3% | 6.4% | 4% |
| Apr 2026 | 45.3% | 45.3% | 6.3% | 3.2% |
| May 2026 | 41.8% | 51.2% | 4.8% | 2.2% |
| Jun 2026 | 51.1% | 41.8% | 5.7% | 1.5% |
| Jul 2026 | 47% | 47% | 4.8% | 1.1% |
| Aug 2026 | 45.3% | 45.3% | 7.4% | 2% |
| Sep 2026 | 41.9% | 41.9% | 11.8% | 4.4% |
How has the Beurer and Silentnight comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Beurer took it in June 2026.
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide moved from 31.7% to 41.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide moved from 47.3% to 41.9%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for heated throw brands worldwide in September 2026?
2 changes
In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.
In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%.
Other head-to-heads among heated throw brands
How each brand is measured
Brandwave collects information about searches that people make online using Beurer’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beurer
1 branded search term
- beurer
Silentnight
1 branded search term
- silentnight
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