Mitchell & Ness vs Stetson:Which is more popular?
In September 2026, Mitchell & Ness had more branded searches than Stetson among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while Stetson had 165,000. Mitchell & Ness made up 10.2% of all hat searches we track, and Stetson accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about hats, Stetson appeared in three of the five answers and Mitchell & Ness in none.
Who do people search for more?
Mitchell & Ness, about 49% more searches than Stetson
Who does AI mention more?
Stetson, mentioned in 3 of 5 answers, Mitchell & Ness in 0
Who does AI recommend more?
Stetson, the only one of the two named
Follow Mitchell & Ness vs Stetson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hats in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stetson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Era4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
'474 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stetson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Melin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kangol1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Borsalino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hats
5 answers
Asked ChatGPT
“Which hat brand should I buy?”
Asked ChatGPT
“What are the best hat brands?”
Asked ChatGPT
“What's the best hat brand for everyday wear?”
Searched Google, AI Overview
“hat brands”
Searched Google, AI Overview
“wide brim hat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mitchell & Ness or Stetson more popular in search?
This chart shows how often people search Google for Mitchell & Ness and Stetson by name. Each line represents a brand's share of searches for all ten hats we track, month by month, from English-language searches worldwide.
Share of searches by month for Mitchell & Ness, Stetson. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Melin | Carhartt | Flexfit | Patagonia | Borsalino |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.4% | 9.8% | 6.3% | 5.2% | 2.3% | 7.1% | 0.69% | 0.69% | 0.46% |
| Nov 2025 | 54.8% | 9.2% | 8.9% | 6.1% | 4.1% | 2.8% | 12.5% | 0.55% | 0.82% | 0.37% |
| Dec 2025 | 51.2% | 8.2% | 6.5% | 6.7% | 4.5% | 2.5% | 18.8% | 0.5% | 0.74% | 0.33% |
| Jan 2026 | 59.9% | 8.2% | 6.9% | 6.7% | 4.5% | 2% | 10.2% | 0.6% | 0.6% | 0.4% |
| Feb 2026 | 60.3% | 8.3% | 8.6% | 6.8% | 4.5% | 2.5% | 7.2% | 0.74% | 0.61% | 0.41% |
| Mar 2026 | 62.4% | 8.5% | 9.5% | 7% | 4.7% | 3.1% | 3% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 59.2% | 9.6% | 9.9% | 7.8% | 5.3% | 3.5% | 2.6% | 0.86% | 0.7% | 0.47% |
| May 2026 | 61.1% | 9.5% | 8.7% | 7.7% | 4.2% | 4.2% | 2.3% | 0.85% | 0.85% | 0.47% |
| Jun 2026 | 56.8% | 8.8% | 10.7% | 10.8% | 3.9% | 4.8% | 2.2% | 0.79% | 0.79% | 0.43% |
| Jul 2026 | 59.9% | 9.7% | 9.6% | 7.9% | 4.3% | 4.3% | 2.2% | 0.71% | 0.87% | 0.48% |
| Aug 2026 | 60.7% | 9.8% | 8.3% | 8% | 4.4% | 4.4% | 2.4% | 0.72% | 0.72% | 0.48% |
| Sep 2026 | 60.6% | 10.2% | 8.6% | 6.8% | 4.5% | 3.7% | 3.6% | 0.75% | 0.61% | 0.5% |
How has the Mitchell & Ness and Stetson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stetson took it in June 2026, Mitchell & Ness took it in July 2026.
- Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among hats worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Stetson’s share of searches among hats worldwide moved from 6.3% to 6.8%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for hats worldwide in September 2026?
2 changes
In September 2026, Stetson lost share of searches among hats worldwide, from 8% to 6.8%.
Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mitchell & Ness’ and Stetson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitchell & Ness
1 branded search term
- mitchell ness
Stetson
1 branded search term
- stetson
Other head-to-heads among hats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.