Mitchell & Ness vs New Era:Which is more popular?
In September 2026, New Era had more branded searches than Mitchell & Ness among hats worldwide. New Era had about 1.5 million branded searches, while Mitchell & Ness had 246,000. New Era made up 60.6% of all hat searches we track, and Mitchell & Ness accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about hats, New Era appeared in four of the five answers and Mitchell & Ness in none.
Who do people search for more?
New Era, about 6 searches for every 1 for Mitchell & Ness
Who does AI mention more?
New Era, mentioned in 4 of 5 answers, Mitchell & Ness in 0
Who does AI recommend more?
New Era, the only one of the two named
Follow Mitchell & Ness vs New Era and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hats in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Era was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Era4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
'474 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stetson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Melin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kangol1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Borsalino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hats
5 answers
Asked ChatGPT
“Which hat brand should I buy?”
Asked ChatGPT
“What are the best hat brands?”
Asked ChatGPT
“What's the best hat brand for everyday wear?”
Searched Google, AI Overview
“hat brands”
Searched Google, AI Overview
“wide brim hat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mitchell & Ness or New Era more popular in search?
This chart shows how often people search Google for Mitchell & Ness and New Era by name. Each line represents a brand's share of searches for all ten hats we track, month by month, from English-language searches worldwide.
Share of searches by month for New Era, Mitchell & Ness. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Melin | Carhartt | Flexfit | Patagonia | Borsalino |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.4% | 9.8% | 6.3% | 5.2% | 2.3% | 7.1% | 0.69% | 0.69% | 0.46% |
| Nov 2025 | 54.8% | 9.2% | 8.9% | 6.1% | 4.1% | 2.8% | 12.5% | 0.55% | 0.82% | 0.37% |
| Dec 2025 | 51.2% | 8.2% | 6.5% | 6.7% | 4.5% | 2.5% | 18.8% | 0.5% | 0.74% | 0.33% |
| Jan 2026 | 59.9% | 8.2% | 6.9% | 6.7% | 4.5% | 2% | 10.2% | 0.6% | 0.6% | 0.4% |
| Feb 2026 | 60.3% | 8.3% | 8.6% | 6.8% | 4.5% | 2.5% | 7.2% | 0.74% | 0.61% | 0.41% |
| Mar 2026 | 62.4% | 8.5% | 9.5% | 7% | 4.7% | 3.1% | 3% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 59.2% | 9.6% | 9.9% | 7.8% | 5.3% | 3.5% | 2.6% | 0.86% | 0.7% | 0.47% |
| May 2026 | 61.1% | 9.5% | 8.7% | 7.7% | 4.2% | 4.2% | 2.3% | 0.85% | 0.85% | 0.47% |
| Jun 2026 | 56.8% | 8.8% | 10.7% | 10.8% | 3.9% | 4.8% | 2.2% | 0.79% | 0.79% | 0.43% |
| Jul 2026 | 59.9% | 9.7% | 9.6% | 7.9% | 4.3% | 4.3% | 2.2% | 0.71% | 0.87% | 0.48% |
| Aug 2026 | 60.7% | 9.8% | 8.3% | 8% | 4.4% | 4.4% | 2.4% | 0.72% | 0.72% | 0.48% |
| Sep 2026 | 60.6% | 10.2% | 8.6% | 6.8% | 4.5% | 3.7% | 3.6% | 0.75% | 0.61% | 0.5% |
How has the Mitchell & Ness and New Era comparison changed over the last 12 months?
3 findings
- New Era was ahead of Mitchell & Ness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among hats worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, New Era’s share of searches among hats worldwide moved from 58.1% to 60.6%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for hats worldwide in September 2026?
1 change
Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mitchell & Ness’ and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitchell & Ness
1 branded search term
- mitchell ness
New Era
2 branded search terms
- new era
- new era cap
Other head-to-heads among hats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.