Brandwave

'47 vs Mitchell & Ness:Which is more popular?

In September 2026, Mitchell & Ness had more branded searches than '47 among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while '47 had 209,000. Mitchell & Ness made up 10.2% of all hat searches we track, and '47 accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about hats, '47 appeared in four of the five answers and Mitchell & Ness in none.

Among hats worldwide in September 2026

Who do people search for more?

Mitchell & Ness, about 18% more searches than '47

Mitchell & Ness 246K searches'47 209K searches

Who does AI mention more?

'47, mentioned in 4 of 5 answers, Mitchell & Ness in 0

'47 in 4 of 5Mitchell & Ness in 0 of 5

Who does AI recommend more?

'47, the only one of the two named

'47 first in 4Mitchell & Ness never named

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Top hats in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, '47 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Era1st
  2. '472nd
  3. Carhartt3rd
  4. Melin4th
  5. Stetson5th
  6. Patagonia6th
  7. Kangol7th
  8. Mitchell & Ness–
  9. Flexfit–
  10. Borsalino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Era4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • '474 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stetson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Melin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kangol1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Borsalino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hats

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is '47 or Mitchell & Ness more popular in search?

This chart shows how often people search Google for '47 and Mitchell & Ness by name. Each line represents a brand's share of searches for all ten hats we track, month by month, from English-language searches worldwide.

'47 and Mitchell & Ness among hats worldwide, by month

Share of searches by month for Mitchell & Ness, '47. The figures are in the table below the chart.

View monthly share of searches table
MonthNew EraMitchell & Ness'47StetsonKangolMelinCarharttFlexfitPatagoniaBorsalino
Oct 202558.1%9.4%9.8%6.3%5.2%2.3%7.1%0.69%0.69%0.46%
Nov 202554.8%9.2%8.9%6.1%4.1%2.8%12.5%0.55%0.82%0.37%
Dec 202551.2%8.2%6.5%6.7%4.5%2.5%18.8%0.5%0.74%0.33%
Jan 202659.9%8.2%6.9%6.7%4.5%2%10.2%0.6%0.6%0.4%
Feb 202660.3%8.3%8.6%6.8%4.5%2.5%7.2%0.74%0.61%0.41%
Mar 202662.4%8.5%9.5%7%4.7%3.1%3%0.77%0.63%0.42%
Apr 202659.2%9.6%9.9%7.8%5.3%3.5%2.6%0.86%0.7%0.47%
May 202661.1%9.5%8.7%7.7%4.2%4.2%2.3%0.85%0.85%0.47%
Jun 202656.8%8.8%10.7%10.8%3.9%4.8%2.2%0.79%0.79%0.43%
Jul 202659.9%9.7%9.6%7.9%4.3%4.3%2.2%0.71%0.87%0.48%
Aug 202660.7%9.8%8.3%8%4.4%4.4%2.4%0.72%0.72%0.48%
Sep 202660.6%10.2%8.6%6.8%4.5%3.7%3.6%0.75%0.61%0.5%

How has the '47 and Mitchell & Ness comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Mitchell & Ness took it in November 2025, '47 took it in February 2026, Mitchell & Ness took it in May 2026, '47 took it in June 2026, Mitchell & Ness took it in July 2026.
  • Across the 12 months ending September 2026, '47’s share of searches among hats worldwide moved from 9.8% to 8.6%, and its estimated monthly branded searches moved from 256K to 209K.
  • Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among hats worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for hats worldwide in September 2026?

2 changes

  1. Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026.

  2. Estimated monthly branded searches for '47 worldwide fell 18.2% over 12 measured months, from 256K to 209K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using '47’s and Mitchell & Ness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

'47

2 branded search terms

  • 47 brand
  • 47 brand hats

Mitchell & Ness

1 branded search term

  • mitchell ness

How the Brand Demand Index is measured

Other head-to-heads among hats

Creator with pink hair and a pink jacket

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