Black and Decker vs Craftsman:Which is searched more?
In September 2026, Craftsman had more branded searches than Black and Decker among hand sander brands worldwide. Craftsman was estimated to have 301K branded searches compared to Black and Decker’s 220K, and held a 12.6% Share of Search versus Black and Decker’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Craftsman?
Compare the hand sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Craftsman | Festool | Black and Decker | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 24.1% | 8.8% | 10.8% | 8.8% | 0.01% |
| Nov 2025 | 45% | 27.6% | 8.3% | 10.1% | 9.1% | 0.01% |
| Dec 2025 | 40.7% | 30.2% | 11% | 9% | 9% | <0.01% |
| Jan 2026 | 39% | 28.5% | 12.7% | 10.4% | 9.3% | 0.01% |
| Feb 2026 | 38% | 28% | 15.3% | 10.2% | 8.4% | 0.01% |
| Mar 2026 | 40.1% | 24.5% | 16.4% | 11% | 8% | 0.01% |
| Apr 2026 | 38% | 27.7% | 15.1% | 10.1% | 9.1% | 0.02% |
| May 2026 | 37.5% | 27% | 14.8% | 9.9% | 10.8% | 0.02% |
| Jun 2026 | 37.8% | 27.3% | 14.9% | 10% | 9.9% | 0.01% |
| Jul 2026 | 36.3% | 26.2% | 17.5% | 9.6% | 10.5% | 0.02% |
| Aug 2026 | 38.9% | 28.1% | 15.4% | 8.4% | 9.2% | 0.02% |
| Sep 2026 | 39.6% | 28.2% | 12.6% | 10.3% | 9.2% | 0.02% |
How has the Black and Decker and Craftsman comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Black and Decker took it in November 2025, Craftsman took it in December 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hand sander brands worldwide moved from 8.8% to 9.2%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide moved from 8.8% to 12.6%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for hand sander brands worldwide in September 2026?
3 changes
In September 2026, Festool overtook Black and Decker to rank 4th among hand sander brands worldwide, with 10.3% estimated Share of Search.
In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 15.4% to 12.6%.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Other head-to-heads among hand sander brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Craftsman
1 branded search term
- craftsman
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