Brandwave

Black and Decker vs Bosch:Which is searched more?

In September 2026, Bosch had more branded searches than Black and Decker among hand sander brands worldwide. Bosch was estimated to have 677K branded searches compared to Black and Decker’s 220K, and held a 21.7% Share of Search versus Black and Decker’s 7%. These are worldwide searches for English-language branded terms.

Share of Search among hand sander brands worldwide in September 2026Which is more popular in search, Black and Decker or Bosch?
Black and Decker7%220K searches
vs
Bosch21.7%677K searches

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Which is more popular in search, Black and Decker or Bosch?

Compare the hand sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and Bosch among hand sander brands worldwide, by month

Share of Search by month for Bosch, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaBoschDeWaltCraftsmanFestoolBlack and Decker
Oct 202538.4%21.6%18.4%6.7%8.2%6.7%
Nov 202537.3%20%21.4%6.4%7.8%7%
Dec 202532.7%22.6%22.7%8.3%6.8%6.8%
Jan 202630.3%25.2%20.8%9.3%7.6%6.8%
Feb 202630.7%21.9%21.5%11.7%7.8%6.4%
Mar 202632.7%21%19%12.7%8.5%6.2%
Apr 202630.5%22.8%20.9%11.4%7.6%6.8%
May 202630.3%22.1%20.6%11.2%7.5%8.2%
Jun 202630.6%22.1%20.8%11.3%7.6%7.6%
Jul 202628.3%25%19.2%12.8%7%7.7%
Aug 202630.9%23.7%20.9%11.4%6.2%6.8%
Sep 202632.2%21.7%21.6%9.6%7.9%7%

How has the Black and Decker and Bosch comparison changed over the last 12 months?

  • Bosch was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hand sander brands worldwide moved from 6.7% to 7%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among hand sander brands worldwide moved from 21.6% to 21.7%, and its estimated monthly branded searches moved from 788K to 677K.

How did search popularity change for hand sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker to rank 5th among hand sander brands worldwide, with 7.9% estimated Share of Search.

  2. In September 2026, Bosch lost estimated Share of Search among hand sander brands worldwide, from 23.7% to 21.7%.

  3. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Other head-to-heads among hand sander brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

Bosch

79 branded search terms

  • bosch air blower
  • bosch air nailer
  • bosch alarm panel
  • bosch bag
  • bosch belt sander
  • bosch bench grinder
  • bosch bench saw
  • bosch biscuit joiner
  • bosch borescope
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chasing machine
  • bosch chipping hammer
  • bosch chuck key
  • bosch compound miter saw
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch demolition hammer
  • bosch dishwasher
  • bosch drill bits
  • bosch dust extractor
  • bosch flame detector
  • bosch forstner bit
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch green laser
  • bosch grinder blades
  • bosch grinding disc
  • bosch hacksaw frame
  • bosch hand blender
  • bosch hand sander
  • bosch heat gun
  • bosch hole saw
  • bosch hot water
  • bosch hover mower
  • bosch impact wrench
  • bosch induction hob

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How the Brand Demand Index is measured

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