Brandwave

Bosch vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Bosch among hand sander brands worldwide. Makita was estimated to have 944K branded searches compared to Bosch’s 390, and held a 39.6% Share of Search versus Bosch’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among hand sander brands worldwide in September 2026Which is more popular in search, Bosch or Makita?
Bosch0.02%390 searches
vs
Makita39.6%944K searches

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Which is more popular in search, Bosch or Makita?

Compare the hand sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Makita among hand sander brands worldwide, by month

Share of Search by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltCraftsmanFestoolBlack and DeckerBosch
Oct 202547.6%24.1%8.8%10.8%8.8%0.01%
Nov 202545%27.6%8.3%10.1%9.1%0.01%
Dec 202540.7%30.2%11%9%9%<0.01%
Jan 202639%28.5%12.7%10.4%9.3%0.01%
Feb 202638%28%15.3%10.2%8.4%0.01%
Mar 202640.1%24.5%16.4%11%8%0.01%
Apr 202638%27.7%15.1%10.1%9.1%0.02%
May 202637.5%27%14.8%9.9%10.8%0.02%
Jun 202637.8%27.3%14.9%10%9.9%0.01%
Jul 202636.3%26.2%17.5%9.6%10.5%0.02%
Aug 202638.9%28.1%15.4%8.4%9.2%0.02%
Sep 202639.6%28.2%12.6%10.3%9.2%0.02%

How has the Bosch and Makita comparison changed over the last 12 months?

  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among hand sander brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 320 to 390.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide moved from 47.6% to 39.6%, and its estimated monthly branded searches moved from 1.3M to 944K.

How did search popularity change for hand sander brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 38.9% to 39.6%.

  2. Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

Other head-to-heads among hand sander brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch hand sander

Makita

3 branded search terms

  • makita
  • makita battery
  • makita drill

How the Brand Demand Index is measured

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