Brandwave

Hamilton Beach vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Hamilton Beach among hand mixer brands worldwide. Smeg had about 1 million branded searches, while Hamilton Beach had 74,000. Smeg made up 37.8% of all hand mixer brand searches we track, and Hamilton Beach accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about hand mixer brands, Hamilton Beach appeared in four of the five answers and Smeg in none.

Among hand mixer brands worldwide in September 2026

Who do people search for more?

Smeg, about 14 searches for every 1 for Hamilton Beach

Smeg 1M searchesHamilton Beach 74K searches

Who does AI mention more?

Hamilton Beach, mentioned in 4 of 5 answers, Smeg in 0

Hamilton Beach in 4 of 5Smeg in 0 of 5

Who does AI recommend more?

Hamilton Beach, the only one of the two named

Hamilton Beach first in 4Smeg never named

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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Breville2nd
  3. Cuisinart3rd
  4. Hamilton Beach4th
  5. Braun5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hamilton Beach or Smeg more popular in search?

This chart shows how often people search Google for Hamilton Beach and Smeg by name. Each line represents a brand's share of searches for all six hand mixer brands we track, month by month, from English-language searches worldwide.

Hamilton Beach and Smeg among hand mixer brands worldwide, by month

Share of searches by month for Smeg, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegCuisinartBrevilleHamilton BeachBraun
Oct 202554.7%31.4%7.7%4%2.2%0.05%
Nov 202559.4%25.5%8.7%4.9%1.5%0.05%
Dec 202559.5%24.8%8.9%4.9%1.8%0.06%
Jan 202649.1%34%10.4%4.5%2%0.04%
Feb 202650.3%34.8%8%4.7%2.1%0.04%
Mar 202650%33.4%9.6%4.5%2.5%0.04%
Apr 202653.5%31.1%7.7%4.9%2.7%0.05%
May 202649.6%32.9%9.4%5.2%2.8%0.05%
Jun 202650.2%31.7%9.1%5.8%3.2%0.06%
Jul 202648%33.5%9.6%5.3%3.5%0.04%
Aug 202646.9%34.6%9.8%5.2%3.5%0.05%
Sep 202645.9%37.8%7.7%5.9%2.7%0.05%

How has the Hamilton Beach and Smeg comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among hand mixer brands worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands worldwide moved from 31.4% to 37.8%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for hand mixer brands worldwide in September 2026?

2 changes

  1. In September 2026, Smeg gained share of searches among hand mixer brands worldwide, from 34.6% to 37.8%.

  2. In September 2026, Hamilton Beach lost share of searches among hand mixer brands worldwide, from 3.5% to 2.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

1 branded search term

  • hamilton beach

Smeg

3 branded search terms

  • smeg
  • smeg coffee machine
  • smeg toaster

How the Brand Demand Index is measured

Other head-to-heads among hand mixer brands

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