Hamilton Beach vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Hamilton Beach among hand mixer brands worldwide. KitchenAid had about 1.3 million branded searches, while Hamilton Beach had 74,000. KitchenAid made up 45.9% of all hand mixer brand searches we track, and Hamilton Beach accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about hand mixer brands, KitchenAid appeared in all five answers and Hamilton Beach in four. KitchenAid was mentioned before Hamilton Beach in four out of five answers.
Who do people search for more?
KitchenAid, about 17 searches for every 1 for Hamilton Beach
Who does AI mention more?
KitchenAid, mentioned in every answer we collected
Who does AI recommend more?
KitchenAid, named ahead of Hamilton Beach in 4 of 5 answers
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Top hand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KitchenAid was listed before Hamilton Beach in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KitchenAid1st
Breville2nd
Cuisinart3rd
Hamilton Beach4th
Braun5th
Smeg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand mixer brands
5 answers
Asked ChatGPT
“Which hand mixer brand should I buy?”
Asked ChatGPT
“What are the best hand mixer brands?”
Asked ChatGPT
“What's the best hand mixer brand for everyday baking?”
Searched Google, AI Overview
“best hand mixer”
Searched Google, AI Overview
“electric hand mixer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hamilton Beach or KitchenAid more popular in search?
This chart shows how often people search Google for Hamilton Beach and KitchenAid by name. Each line represents a brand's share of searches for all six hand mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Cuisinart | Breville | Hamilton Beach | Braun |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 31.4% | 7.7% | 4% | 2.2% | 0.05% |
| Nov 2025 | 59.4% | 25.5% | 8.7% | 4.9% | 1.5% | 0.05% |
| Dec 2025 | 59.5% | 24.8% | 8.9% | 4.9% | 1.8% | 0.06% |
| Jan 2026 | 49.1% | 34% | 10.4% | 4.5% | 2% | 0.04% |
| Feb 2026 | 50.3% | 34.8% | 8% | 4.7% | 2.1% | 0.04% |
| Mar 2026 | 50% | 33.4% | 9.6% | 4.5% | 2.5% | 0.04% |
| Apr 2026 | 53.5% | 31.1% | 7.7% | 4.9% | 2.7% | 0.05% |
| May 2026 | 49.6% | 32.9% | 9.4% | 5.2% | 2.8% | 0.05% |
| Jun 2026 | 50.2% | 31.7% | 9.1% | 5.8% | 3.2% | 0.06% |
| Jul 2026 | 48% | 33.5% | 9.6% | 5.3% | 3.5% | 0.04% |
| Aug 2026 | 46.9% | 34.6% | 9.8% | 5.2% | 3.5% | 0.05% |
| Sep 2026 | 45.9% | 37.8% | 7.7% | 5.9% | 2.7% | 0.05% |
How has the Hamilton Beach and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among hand mixer brands worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands worldwide moved from 54.7% to 45.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
How did search popularity change for hand mixer brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid lost share of searches among hand mixer brands worldwide, from 46.9% to 45.9%.
In September 2026, Hamilton Beach lost share of searches among hand mixer brands worldwide, from 3.5% to 2.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Beach
1 branded search term
- hamilton beach
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
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