Brandwave

BaBylissPRO vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than BaBylissPRO among hair dryer brands worldwide. ghd had about 450,000 branded searches, while BaBylissPRO had 9,900. ghd made up 7.1% of all hair dryer brand searches we track, and BaBylissPRO accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, BaBylissPRO appeared in four of the five answers and ghd in two. BaBylissPRO was mentioned before ghd in two out of three answers.

Among hair dryer brands worldwide in September 2026

Who do people search for more?

ghd, about 45 searches for every 1 for BaBylissPRO

ghd 450K searchesBaBylissPRO 9.9K searches

Who does AI mention more?

BaBylissPRO, mentioned in 4 of 5 answers, ghd in 2

BaBylissPRO in 4 of 5ghd in 2 of 5

Who does AI recommend more?

BaBylissPRO, named ahead of ghd in 2 of 3 answers

BaBylissPRO first in 2ghd first in 1

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO was listed before ghd in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. ghd4th
  5. Conair5th
  6. BaByliss–
  7. Parlux–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or ghd more popular in search?

This chart shows how often people search Google for BaBylissPRO and ghd by name. Each line represents a brand's share of searches for all eight hair dryer brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and ghd among hair dryer brands worldwide, by month

Share of searches by month for ghd, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdSharkConairParluxBaBylissPRORemington
Oct 202577.5%9.5%8.5%2.6%1.1%0.62%0.19%0.04%
Nov 202575.4%9.1%10.1%3.7%0.75%0.61%0.27%0.03%
Dec 202574.1%11.1%8.1%4.5%1.1%0.6%0.49%0.04%
Jan 202678.4%9.7%7.1%2.6%1.2%0.63%0.42%0.04%
Feb 202677.3%9.5%8.5%2.6%1.1%0.68%0.19%0.04%
Mar 202675.7%11.3%8.3%2.5%1.1%0.67%0.27%0.04%
Apr 202677%11.4%6.9%2.6%1.1%0.68%0.23%0.05%
May 202676.8%11.4%6.9%2.6%1.4%0.68%0.23%0.05%
Jun 202677.2%11.3%6.9%2.1%1.4%0.62%0.34%0.05%
Jul 202672%13%9.7%2.9%1.3%0.71%0.39%0.05%
Aug 202677%11.5%6.9%2.6%1.1%0.62%0.23%0.05%
Sep 202678.8%9.7%7.1%2.6%0.95%0.58%0.16%0.04%

How has the BaBylissPRO and ghd comparison changed over the last 12 months?

3 findings
  • ghd was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair dryer brands worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair dryer brands worldwide moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for hair dryer brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

1 branded search term

  • babylisspro hair dryer

ghd

1 branded search term

  • ghd

How the Brand Demand Index is measured

Other head-to-heads among hair dryer brands

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