Mizuno vs TaylorMade:Which is more popular?
In September 2026, Mizuno had more branded searches than TaylorMade among golf brands worldwide. Mizuno had about 1.2 million branded searches, while TaylorMade had 201,000. Mizuno made up 61.6% of all golf brand searches we track, and TaylorMade accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about golf brands, TaylorMade appeared in all five answers and Mizuno in four. TaylorMade was mentioned before Mizuno in every answer.
Who do people search for more?
Mizuno, about 6 searches for every 1 for TaylorMade
Who does AI mention more?
TaylorMade, mentioned in every answer we collected
Who does AI recommend more?
TaylorMade, named ahead of Mizuno in every answer
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Top golf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TaylorMade appeared in all five answers. Mizuno was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TaylorMade was listed before Mizuno in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TaylorMade1st
Titleist2nd
PING3rd
Callaway4th- Mizuno5th
Cobra Golf6th
Srixon7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Srixon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cobra Golf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about golf brands
5 answers
Asked ChatGPT
“Which golf brand should I buy?”
Asked ChatGPT
“What are the best golf brands?”
Asked ChatGPT
“What's the best golf brand for better golf gear?”
Searched Google, AI Overview
“golf brands”
Searched Google, AI Overview
“golf clubs brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mizuno or TaylorMade more popular in search?
This chart shows how often people search Google for Mizuno and TaylorMade by name. Each line represents a brand's share of searches for all seven golf brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mizuno, TaylorMade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mizuno | Titleist | TaylorMade | Callaway | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 12.5% | 10.2% | 8.4% | 2.5% | 2.5% | 2.1% |
| Nov 2025 | 59.7% | 12% | 12% | 9.8% | 2.4% | 2% | 2% |
| Dec 2025 | 62.2% | 12.5% | 10.2% | 8.4% | 2.5% | 2.1% | 2.1% |
| Jan 2026 | 58.9% | 11.9% | 11.9% | 9.7% | 2.4% | 2.4% | 2.9% |
| Feb 2026 | 56.4% | 13.9% | 11.3% | 9.3% | 3.4% | 2.8% | 2.8% |
| Mar 2026 | 55% | 16.6% | 11.1% | 9.1% | 2.7% | 2.7% | 2.7% |
| Apr 2026 | 43% | 15.8% | 12.9% | 19.3% | 3.2% | 3.2% | 2.6% |
| May 2026 | 52.4% | 15.8% | 12.9% | 10.6% | 3.2% | 2.6% | 2.6% |
| Jun 2026 | 52.1% | 15.7% | 12.8% | 10.5% | 3.2% | 3.2% | 2.6% |
| Jul 2026 | 52.4% | 15.8% | 12.9% | 10.5% | 3.2% | 2.6% | 2.6% |
| Aug 2026 | 53.2% | 13.1% | 10.7% | 16% | 2.6% | 2.2% | 2.2% |
| Sep 2026 | 61.6% | 12.4% | 10.2% | 8.3% | 3.7% | 2% | 1.7% |
How has the Mizuno and TaylorMade comparison changed over the last 12 months?
3 findings
- Mizuno was ahead of TaylorMade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among golf brands worldwide moved from 61.9% to 61.6%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf brands worldwide held steady at 10.2%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for golf brands worldwide in September 2026?
2 changes
In September 2026, Mizuno gained share of searches among golf brands worldwide, from 53.2% to 61.6%.
In September 2026, TaylorMade lost share of searches among golf brands worldwide, from 10.7% to 10.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mizuno’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mizuno
1 branded search term
- mizuno
TaylorMade
1 branded search term
- taylormade
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