Brandwave

Mizuno vs Srixon:Which is more popular?

In September 2026, Mizuno had more branded searches than Srixon among golf brands worldwide. Mizuno had about 1.2 million branded searches, while Srixon had 74,000. Mizuno made up 61.6% of all golf brand searches we track, and Srixon accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about golf brands, Mizuno appeared in four of the five answers and Srixon in three. Mizuno was mentioned before Srixon in every answer that named either.

Among golf brands worldwide in September 2026

Who do people search for more?

Mizuno, about 16 searches for every 1 for Srixon

Mizuno 1.2M searchesSrixon 74K searches

Who does AI mention more?

Mizuno, mentioned in 4 of 5 answers, Srixon in 3

Mizuno in 4 of 5Srixon in 3 of 5

Who does AI recommend more?

Mizuno, named ahead of Srixon in 4 of 4 answers

Mizuno first in 4Srixon never first

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Top golf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Srixon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mizuno was listed before Srixon in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TaylorMade1st
  2. Titleist2nd
  3. PING3rd
  4. Callaway4th
  5. Mizuno5th
  6. Cobra Golf6th
  7. Srixon7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Srixon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mizuno or Srixon more popular in search?

This chart shows how often people search Google for Mizuno and Srixon by name. Each line represents a brand's share of searches for all seven golf brands we track, month by month, from English-language searches worldwide.

Mizuno and Srixon among golf brands worldwide, by month

Share of searches by month for Mizuno, Srixon. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawaySrixonPINGCobra Golf
Oct 202561.9%12.5%10.2%8.4%2.5%2.5%2.1%
Nov 202559.7%12%12%9.8%2.4%2%2%
Dec 202562.2%12.5%10.2%8.4%2.5%2.1%2.1%
Jan 202658.9%11.9%11.9%9.7%2.4%2.4%2.9%
Feb 202656.4%13.9%11.3%9.3%3.4%2.8%2.8%
Mar 202655%16.6%11.1%9.1%2.7%2.7%2.7%
Apr 202643%15.8%12.9%19.3%3.2%3.2%2.6%
May 202652.4%15.8%12.9%10.6%3.2%2.6%2.6%
Jun 202652.1%15.7%12.8%10.5%3.2%3.2%2.6%
Jul 202652.4%15.8%12.9%10.5%3.2%2.6%2.6%
Aug 202653.2%13.1%10.7%16%2.6%2.2%2.2%
Sep 202661.6%12.4%10.2%8.3%3.7%2%1.7%

How has the Mizuno and Srixon comparison changed over the last 12 months?

3 findings
  • Mizuno was ahead of Srixon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among golf brands worldwide moved from 61.9% to 61.6%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Srixon’s share of searches among golf brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 49.5K to 74K.

How did search popularity change for golf brands worldwide in September 2026?

2 changes
  1. In September 2026, Mizuno gained share of searches among golf brands worldwide, from 53.2% to 61.6%.

  2. In September 2026, Srixon gained share of searches among golf brands worldwide, from 2.6% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mizuno’s and Srixon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

1 branded search term

  • mizuno

Srixon

1 branded search term

  • srixon

How the Brand Demand Index is measured

Other head-to-heads among golf brands

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