Callaway vs Mizuno:Which is more popular?
In September 2026, Mizuno had more branded searches than Callaway among golf brands worldwide. Mizuno had about 1.2 million branded searches, while Callaway had 165,000. Mizuno made up 61.6% of all golf brand searches we track, and Callaway accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about golf brands, Callaway appeared in all five answers and Mizuno in four. Callaway was mentioned before Mizuno in every answer.
Who do people search for more?
Mizuno, about 7 searches for every 1 for Callaway
Who does AI mention more?
Callaway, mentioned in every answer we collected
Who does AI recommend more?
Callaway, named ahead of Mizuno in every answer
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Top golf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Callaway appeared in all five answers. Mizuno was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Callaway was listed before Mizuno in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TaylorMade1st
Titleist2nd
PING3rd- Callaway4th
- Mizuno5th
Cobra Golf6th
Srixon7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Srixon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cobra Golf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about golf brands
5 answers
Asked ChatGPT
“Which golf brand should I buy?”
Asked ChatGPT
“What are the best golf brands?”
Asked ChatGPT
“What's the best golf brand for better golf gear?”
Searched Google, AI Overview
“golf brands”
Searched Google, AI Overview
“golf clubs brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Callaway or Mizuno more popular in search?
This chart shows how often people search Google for Callaway and Mizuno by name. Each line represents a brand's share of searches for all seven golf brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mizuno, Callaway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mizuno | Titleist | TaylorMade | Callaway | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 12.5% | 10.2% | 8.4% | 2.5% | 2.5% | 2.1% |
| Nov 2025 | 59.7% | 12% | 12% | 9.8% | 2.4% | 2% | 2% |
| Dec 2025 | 62.2% | 12.5% | 10.2% | 8.4% | 2.5% | 2.1% | 2.1% |
| Jan 2026 | 58.9% | 11.9% | 11.9% | 9.7% | 2.4% | 2.4% | 2.9% |
| Feb 2026 | 56.4% | 13.9% | 11.3% | 9.3% | 3.4% | 2.8% | 2.8% |
| Mar 2026 | 55% | 16.6% | 11.1% | 9.1% | 2.7% | 2.7% | 2.7% |
| Apr 2026 | 43% | 15.8% | 12.9% | 19.3% | 3.2% | 3.2% | 2.6% |
| May 2026 | 52.4% | 15.8% | 12.9% | 10.6% | 3.2% | 2.6% | 2.6% |
| Jun 2026 | 52.1% | 15.7% | 12.8% | 10.5% | 3.2% | 3.2% | 2.6% |
| Jul 2026 | 52.4% | 15.8% | 12.9% | 10.5% | 3.2% | 2.6% | 2.6% |
| Aug 2026 | 53.2% | 13.1% | 10.7% | 16% | 2.6% | 2.2% | 2.2% |
| Sep 2026 | 61.6% | 12.4% | 10.2% | 8.3% | 3.7% | 2% | 1.7% |
How has the Callaway and Mizuno comparison changed over the last 12 months?
3 findings
- Mizuno was ahead of Callaway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf brands worldwide moved from 8.4% to 8.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Mizuno’s share of searches among golf brands worldwide moved from 61.9% to 61.6%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for golf brands worldwide in September 2026?
2 changes
In September 2026, Mizuno gained share of searches among golf brands worldwide, from 53.2% to 61.6%.
In September 2026, Callaway lost share of searches among golf brands worldwide, from 16% to 8.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Callaway’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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