Brandwave

Deel vs Rippling:Which is more popular?

In September 2026, Rippling had more branded searches than Deel among payroll platforms worldwide. Rippling had about 566,000 branded searches, while Deel had 317,000. Rippling made up 62.4% of all payroll platform searches we track, and Deel accounted for 34.9%. When we asked ChatGPT and Google AI Overviews about payroll platforms, both Deel and Rippling appeared in all five answers. Deel was mentioned before Rippling in four out of five answers.

Among payroll platforms worldwide in September 2026

Who do people search for more?

Rippling, about 79% more searches than Deel

Rippling 566K searchesDeel 317K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Deel in 5 of 5Rippling in 5 of 5

Who does AI recommend more?

Deel, named ahead of Rippling in 4 of 5 answers

Deel first in 4Rippling first in 1

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Top payroll platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Deel and Rippling showed up in all five answers. Deel was listed before Rippling in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Papaya Global3rd
  4. Rippling4th
  5. Multiplier5th
  6. Oyster HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papaya Global5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Multiplier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oyster HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payroll platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Deel or Rippling more popular in search?

This chart shows how often people search Google for Deel and Rippling by name. Each line represents a brand's share of searches for all six payroll platforms we track, month by month, from English-language searches worldwide.

Deel and Rippling among payroll platforms worldwide, by month

Share of searches by month for Rippling, Deel. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingDeelPapaya GlobalOyster HRRemoteMultiplier
Oct 202557.7%39.2%1.4%1%0.35%0.28%
Nov 202552.9%43.8%1.6%1.1%0.39%0.28%
Dec 202557.9%39.5%1.1%0.96%0.28%0.22%
Jan 202657.6%39.1%1.7%0.95%0.38%0.25%
Feb 202657.8%39.2%1.4%0.96%0.41%0.25%
Mar 202657.6%39.2%1.4%1.1%0.42%0.26%
Apr 202657.8%39.2%1.4%0.95%0.37%0.25%
May 202643.2%54.1%1.2%0.87%0.38%0.21%
Jun 202657.5%39.3%1.4%1.1%0.49%0.25%
Jul 202657.6%39.3%1.4%1.1%0.45%0.23%
Aug 202657.5%39.5%1.4%0.95%0.39%0.26%
Sep 202662.4%34.9%1.2%0.85%0.35%0.23%

How has the Deel and Rippling comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Deel took it in May 2026, Rippling took it in June 2026.
  • Across the 12 months ending September 2026, Deel’s share of searches among payroll platforms worldwide moved from 39.2% to 34.9%, and its estimated monthly branded searches moved from 314K to 317K.
  • Across the 12 months ending September 2026, Rippling’s share of searches among payroll platforms worldwide moved from 57.7% to 62.4%, and its estimated monthly branded searches moved from 463K to 566K.

How did search popularity change for payroll platforms worldwide in September 2026?

2 changes

  1. In September 2026, Rippling gained share of searches among payroll platforms worldwide, from 57.5% to 62.4%.

  2. In September 2026, Deel lost share of searches among payroll platforms worldwide, from 39.5% to 34.9%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Deel’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deel

16 branded search terms

  • Deel
  • deel app
  • deel company
  • deel contractor management
  • deel contractors
  • deel demo
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel software
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Rippling

6 branded search terms

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling peo
  • rippling software

How the Brand Demand Index is measured

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