Baccarat vs Zalto:Which is more popular?
In September 2026, Baccarat had more branded searches than Zalto among glassware brands worldwide. Baccarat had about 9,900 branded searches, while Zalto had 8,100. Baccarat made up 1.8% of all glassware brand searches we track, and Zalto accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about glassware brands, Zalto appeared in three of the five answers and Baccarat in two. Zalto was mentioned before Baccarat in two out of three answers that named either.
Who do people search for more?
Baccarat, about 22% more searches than Zalto
Who does AI mention more?
Zalto, mentioned in 3 of 5 answers, Baccarat in 2
Who does AI recommend more?
Zalto, named ahead of Baccarat in 2 of 3 answers
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zalto was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Baccarat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zalto was listed before Baccarat in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Duralex1st
Libbey2nd
Bormioli Rocco3rd
Riedel4th
Schott Zwiesel5th
Waterford6th- Zalto7th
- Baccarat8th
- Luigi Bormioli9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy?”
Asked ChatGPT
“What are the best glassware brands?”
Asked ChatGPT
“What's the best glassware brand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“best glassware”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baccarat or Zalto more popular in search?
This chart shows how often people search Google for Baccarat and Zalto by name. Each line represents a brand's share of searches for all nine glassware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Baccarat, Zalto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
How has the Baccarat and Zalto comparison changed over the last 12 months?
3 findings
- Baccarat was ahead of Zalto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Zalto’s share of searches among glassware brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for glassware brands worldwide in September 2026?
2 changes
In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%.
In September 2026, Zalto fell from 7th to 8th among glassware brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baccarat’s and Zalto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among glassware brands
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