Riedel vs Waterford:Which is searched more?
In September 2026, Waterford had more branded searches than Riedel among glassware brands worldwide. Waterford was estimated to have 246K branded searches compared to Riedel’s 49.5K, and held a 79.3% Share of Search versus Riedel’s 16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Riedel or Waterford?
Compare the glassware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waterford, Riedel. The figures are in the table below the chart.
View monthly share of search table
| Month | Waterford | Riedel | Luigi Bormioli | Libbey |
|---|---|---|---|---|
| Oct 2025 | 76.2% | 18.7% | 2.5% | 2.5% |
| Nov 2025 | 73.1% | 22% | 2.9% | 2% |
| Dec 2025 | 68.1% | 25.1% | 4.1% | 2.7% |
| Jan 2026 | 72.4% | 21.8% | 2.9% | 2.9% |
| Feb 2026 | 75.8% | 18.7% | 2.5% | 3.1% |
| Mar 2026 | 78.9% | 15.9% | 2.6% | 2.6% |
| Apr 2026 | 76.6% | 18.8% | 2.5% | 2.1% |
| May 2026 | 76.2% | 18.7% | 2.5% | 2.5% |
| Jun 2026 | 79.3% | 16% | 2.1% | 2.6% |
| Jul 2026 | 78.9% | 15.9% | 2.6% | 2.6% |
| Aug 2026 | 79.7% | 16% | 2.1% | 2.1% |
| Sep 2026 | 79.3% | 16% | 2.6% | 2.1% |
How has the Riedel and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Riedel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide moved from 18.7% to 16%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide moved from 76.2% to 79.3%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for glassware brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among glassware brands
How each brand is measured
Brandwave collects information about searches that people make online using Riedel’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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