Brandwave

HERE Technologies vs TomTom:Which is more popular?

In September 2026, TomTom had more branded searches than HERE Technologies among geolocation APIs worldwide. TomTom had about 246,000 branded searches, while HERE Technologies had 14,800. TomTom made up 52% of all geolocation API searches we track, and HERE Technologies accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about geolocation APIs, HERE Technologies appeared in two of the five answers and TomTom in none.

Among geolocation APIs worldwide in September 2026

Who do people search for more?

TomTom, about 17 searches for every 1 for HERE Technologies

TomTom 246K searchesHERE Technologies 14.8K searches

Who does AI mention more?

HERE Technologies, mentioned in 2 of 5 answers, TomTom in 0

HERE Technologies in 2 of 5TomTom in 0 of 5

Who does AI recommend more?

HERE Technologies, the only one of the two named

HERE Technologies first in 2TomTom never named

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Top geolocation APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HERE Technologies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TomTom did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps Platform1st
  2. Mapbox2nd
  3. HERE Technologies3rd
  4. Geoapify4th
  5. TomTom–
  6. App Radar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mapbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Maps Platform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HERE Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geoapify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • App Radar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about geolocation APIs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HERE Technologies or TomTom more popular in search?

This chart shows how often people search Google for HERE Technologies and TomTom by name. Each line represents a brand's share of searches for all six geolocation APIs we track, month by month, from English-language searches worldwide.

HERE Technologies and TomTom among geolocation APIs worldwide, by month

Share of searches by month for TomTom, HERE Technologies. The figures are in the table below the chart.

View monthly share of searches table
MonthTomTomMapboxGoogle Maps PlatformHERE TechnologiesGeoapifyApp Radar
Oct 202548.4%26.5%20.6%2.4%1.3%0.87%
Nov 202545.2%30.3%19.3%2.7%1.5%0.99%
Dec 202549.8%27.3%18%2.4%1.3%1.1%
Jan 202645.2%30.3%19.3%2.7%1.5%1%
Feb 202647.9%32.1%14.7%2.9%1.6%0.86%
Mar 202647.2%31.7%15.1%3.5%1.6%1%
Apr 202652.6%28.8%13.7%2.6%1.4%0.78%
May 202652.9%29%13.2%2.6%1.4%0.78%
Jun 202650.9%27.9%15.6%3.1%1.7%0.92%
Jul 202676.9%12.6%7.7%1.4%0.93%0.41%
Aug 202656.4%25.3%13.4%2.3%1.9%0.83%
Sep 202652%28.5%13%3.1%2.6%0.76%

How has the HERE Technologies and TomTom comparison changed over the last 12 months?

3 findings
  • TomTom was ahead of HERE Technologies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HERE Technologies’ share of searches among geolocation APIs worldwide moved from 2.4% to 3.1%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, TomTom’s share of searches among geolocation APIs worldwide moved from 48.4% to 52%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for geolocation APIs worldwide in September 2026?

2 changes

  1. In September 2026, HERE Technologies gained share of searches among geolocation APIs worldwide, from 2.3% to 3.1%.

  2. In September 2026, TomTom lost share of searches among geolocation APIs worldwide, from 56.4% to 52%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HERE Technologies’ and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HERE Technologies

1 branded search term

  • here technologies

TomTom

1 branded search term

  • tomtom

How the Brand Demand Index is measured

Other head-to-heads among geolocation APIs

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