Brandwave

Mapbox vs TomTom:Which is searched more?

In September 2026, TomTom had more branded searches than Mapbox among geolocation APIs worldwide. TomTom had about 246,000 branded searches, while Mapbox had 135,000. TomTom made up 52% of all geolocation API searches we track, and Mapbox accounted for 28.5%. These are worldwide searches for English-language branded terms.

Share of searches among geolocation APIs worldwide in September 2026Is Mapbox or TomTom more popular in search?
Mapbox28.5%135K searches
vs
TomTom52%246K searches

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Is Mapbox or TomTom more popular in search?

Compare the APIs used to add maps and location. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mapbox and TomTom among geolocation APIs worldwide, by month

Share of searches by month for TomTom, Mapbox. The figures are in the table below the chart.

View monthly share of searches table
MonthTomTomMapboxGoogle Maps PlatformHERE TechnologiesGeoapifyApp Radar
Oct 202548.4%26.5%20.6%2.4%1.3%0.87%
Nov 202545.2%30.3%19.3%2.7%1.5%0.99%
Dec 202549.8%27.3%18%2.4%1.3%1.1%
Jan 202645.2%30.3%19.3%2.7%1.5%1%
Feb 202647.9%32.1%14.7%2.9%1.6%0.86%
Mar 202647.2%31.7%15.1%3.5%1.6%1%
Apr 202652.6%28.8%13.7%2.6%1.4%0.78%
May 202652.9%29%13.2%2.6%1.4%0.78%
Jun 202650.9%27.9%15.6%3.1%1.7%0.92%
Jul 202676.9%12.6%7.7%1.4%0.93%0.41%
Aug 202656.4%25.3%13.4%2.3%1.9%0.83%
Sep 202652%28.5%13%3.1%2.6%0.76%

How has the Mapbox and TomTom comparison changed over the last 12 months?

3 findings
  • TomTom was ahead of Mapbox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mapbox’s share of searches among geolocation APIs worldwide moved from 26.5% to 28.5%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, TomTom’s share of searches among geolocation APIs worldwide moved from 48.4% to 52%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for geolocation APIs worldwide in September 2026?

2 changes
  1. In September 2026, Mapbox gained share of searches among geolocation APIs worldwide, from 25.3% to 28.5%.

  2. In September 2026, TomTom lost share of searches among geolocation APIs worldwide, from 56.4% to 52%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mapbox’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mapbox

1 branded search term

  • mapbox

TomTom

1 branded search term

  • tomtom

How the Brand Demand Index is measured

Other head-to-heads among geolocation APIs

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