Brandwave

Google Maps Platform vs TomTom:Which is more popular?

In September 2026, TomTom had more branded searches than Google Maps Platform among geolocation APIs worldwide. TomTom had about 246,000 branded searches, while Google Maps Platform had 61,600. TomTom made up 52% of all geolocation API searches we track, and Google Maps Platform accounted for 13%. When we asked ChatGPT and Google AI Overviews about geolocation APIs, Google Maps Platform appeared in three of the five answers and TomTom in none.

Among geolocation APIs worldwide in September 2026

Who do people search for more?

TomTom, about 4 searches for every 1 for Google Maps Platform

TomTom 246K searchesGoogle Maps Platform 61.6K searches

Who does AI mention more?

Google Maps Platform, mentioned in 3 of 5 answers, TomTom in 0

Google Maps Platform in 3 of 5TomTom in 0 of 5

Who does AI recommend more?

Google Maps Platform, the only one of the two named

Google Maps Platform first in 3TomTom never named

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Top geolocation APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Maps Platform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TomTom did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps Platform1st
  2. Mapbox2nd
  3. HERE Technologies3rd
  4. Geoapify4th
  5. TomTom–
  6. App Radar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mapbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Maps Platform3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HERE Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geoapify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • App Radar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about geolocation APIs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Maps Platform or TomTom more popular in search?

This chart shows how often people search Google for Google Maps Platform and TomTom by name. Each line represents a brand's share of searches for all six geolocation APIs we track, month by month, from English-language searches worldwide.

Google Maps Platform and TomTom among geolocation APIs worldwide, by month

Share of searches by month for TomTom, Google Maps Platform. The figures are in the table below the chart.

View monthly share of searches table
MonthTomTomMapboxGoogle Maps PlatformHERE TechnologiesGeoapifyApp Radar
Oct 202548.4%26.5%20.6%2.4%1.3%0.87%
Nov 202545.2%30.3%19.3%2.7%1.5%0.99%
Dec 202549.8%27.3%18%2.4%1.3%1.1%
Jan 202645.2%30.3%19.3%2.7%1.5%1%
Feb 202647.9%32.1%14.7%2.9%1.6%0.86%
Mar 202647.2%31.7%15.1%3.5%1.6%1%
Apr 202652.6%28.8%13.7%2.6%1.4%0.78%
May 202652.9%29%13.2%2.6%1.4%0.78%
Jun 202650.9%27.9%15.6%3.1%1.7%0.92%
Jul 202676.9%12.6%7.7%1.4%0.93%0.41%
Aug 202656.4%25.3%13.4%2.3%1.9%0.83%
Sep 202652%28.5%13%3.1%2.6%0.76%

How has the Google Maps Platform and TomTom comparison changed over the last 12 months?

3 findings

How did search popularity change for geolocation APIs worldwide in September 2026?

2 changes
  1. In September 2026, TomTom lost share of searches among geolocation APIs worldwide, from 56.4% to 52%.

  2. Estimated monthly branded searches for Google Maps Platform worldwide fell 51.9% over 12 measured months, from 128K to 61.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Maps Platform’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Maps Platform

2 branded search terms

  • google maps api
  • google maps platform

TomTom

1 branded search term

  • tomtom

How the Brand Demand Index is measured

Other head-to-heads among geolocation APIs

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