Brandwave

Traeger vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Traeger among gas grill brands worldwide. Weber had about 670,000 branded searches, while Traeger had 90,500. Weber made up 33.1% of all gas grill brand searches we track, and Traeger accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Weber appeared in all five answers and Traeger in none.

Among gas grill brands worldwide in September 2026

Who do people search for more?

Weber, about 7 searches for every 1 for Traeger

Weber 670K searchesTraeger 90.5K searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 5 of 5Traeger in 0 of 5

Who does AI recommend more?

Weber, the only one of the two named

Weber first in 5Traeger never named

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Traeger did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Traeger or Weber more popular in search?

This chart shows how often people search Google for Traeger and Weber by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.

Traeger and Weber among gas grill brands worldwide, by month

Share of searches by month for Weber, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

How has the Traeger and Weber comparison changed over the last 12 months?

3 findings
  • Weber was ahead of Traeger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands worldwide moved from 3.8% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands worldwide moved from 25.8% to 33.1%, and its estimated monthly branded searches moved from 619K to 670K.

How did search popularity change for gas grill brands worldwide in September 2026?

2 changes

  1. In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 43.6% of the searches.

  2. In September 2026, Weber lost share of searches among gas grill brands worldwide, from 37.3% to 33.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Traeger

1 branded search term

  • traeger

Weber

5 branded search terms

  • weber
  • weber barbecue
  • weber bbq
  • weber grill
  • weber smoker

How the Brand Demand Index is measured

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