Razer vs SteelSeries:Which is searched more?
In September 2026, Razer had more branded searches than SteelSeries among gaming peripheral brands worldwide. Razer was estimated to have 870K branded searches compared to SteelSeries’ 455K, and held an 18.1% Share of Search versus SteelSeries’ 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Razer or SteelSeries?
Compare the gaming peripheral brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razer, SteelSeries. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | Corsair | HyperX | SteelSeries | Turtle Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 19% | 15.6% | 10.5% | 10.2% | 6.6% |
| Nov 2025 | 34.2% | 20.2% | 16.4% | 12.1% | 10.8% | 6.2% |
| Dec 2025 | 33.7% | 19.9% | 16.3% | 11.9% | 10.7% | 7.5% |
| Jan 2026 | 33.7% | 19.9% | 19.5% | 10.4% | 10.6% | 5.9% |
| Feb 2026 | 34.7% | 20.1% | 16.4% | 11% | 10.8% | 7% |
| Mar 2026 | 33.7% | 19.5% | 19.2% | 10.6% | 10.4% | 6.6% |
| Apr 2026 | 37.1% | 18% | 17.9% | 11% | 9.7% | 6.3% |
| May 2026 | 36.9% | 18.3% | 17.9% | 10.9% | 9.7% | 6.3% |
| Jun 2026 | 36.1% | 17.8% | 17.8% | 11.4% | 9.6% | 7.4% |
| Jul 2026 | 31.9% | 19.2% | 18.8% | 12.1% | 10.1% | 7.8% |
| Aug 2026 | 35.2% | 18% | 17.2% | 11% | 11.3% | 7.4% |
| Sep 2026 | 36% | 18.1% | 17.6% | 11.3% | 9.5% | 7.5% |
How has the Razer and SteelSeries comparison changed over the last 12 months?
3 findings
- Razer was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Razer’s estimated Share of Search among gaming peripheral brands worldwide moved from 19% to 18.1%, and its estimated monthly branded searches moved from 1M to 870K.
- Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands worldwide moved from 10.2% to 9.5%, and its estimated monthly branded searches moved from 556K to 455K.
How did search popularity change for gaming peripheral brands worldwide in September 2026?
2 changes
In September 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands worldwide, from 11.3% to 9.5%.
Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.
Other head-to-heads among gaming peripheral brands
How each brand is measured
Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Razer
8 branded search terms
- gaming mouse razer
- razer
- razer deathadder
- razer gaming mouse
- razer kiyo
- razer mouse
- razer webcam
- webcam razer
SteelSeries
3 branded search terms
- gaming mouse steelseries
- steelseries
- steelseries aerox
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