Brandwave

Logitech vs SteelSeries:Which is searched more?

In September 2026, Logitech had more branded searches than SteelSeries among gaming peripheral brands worldwide. Logitech was estimated to have 1.5M branded searches compared to SteelSeries’ 1.9K, and held a 38.5% Share of Search versus SteelSeries’ 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among gaming peripheral brands worldwide in September 2026Which is more popular in search, Logitech or SteelSeries?
Logitech38.5%1.5M searches
vs
SteelSeries0.05%1.9K searches

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Which is more popular in search, Logitech or SteelSeries?

Compare the gaming peripheral brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Logitech and SteelSeries among gaming peripheral brands worldwide, by month

Share of Search by month for Logitech, SteelSeries. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechCorsairRazerHyperXTurtle BeachSteelSeries
Oct 202541.4%18.6%18.6%13.1%8.2%0.05%
Nov 202536.7%20.1%20.1%15.2%7.9%0.06%
Dec 202536.1%19.7%19.7%14.9%9.4%0.06%
Jan 202636%24%19.6%13%7.4%0.06%
Feb 202636.8%20.2%20.2%13.9%8.9%0.06%
Mar 202635.4%23.6%19.4%13.3%8.3%0.04%
Apr 202639.4%21.6%17.7%13.5%7.8%0.05%
May 202639.4%21.6%17.7%13.5%7.8%0.04%
Jun 202638.6%21.2%17.3%13.9%9%0.04%
Jul 202633.8%22.8%18.6%15%9.7%0.04%
Aug 202638.5%21.1%17.3%13.9%9.3%0.05%
Sep 202638.5%21.1%17.3%13.9%9.3%0.05%

How has the Logitech and SteelSeries comparison changed over the last 12 months?

  • Logitech was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among gaming peripheral brands worldwide moved from 41.4% to 38.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for gaming peripheral brands worldwide in September 2026?

  1. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Other head-to-heads among gaming peripheral brands

How each brand is measured

Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

1 branded search term

  • logitech

SteelSeries

1 branded search term

  • gaming mouse steelseries

How the Brand Demand Index is measured

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