Brandwave

HyperX vs Razer:Which is searched more?

In September 2026, Razer had more branded searches than HyperX among gaming peripheral brands worldwide. Razer was estimated to have 673K branded searches compared to HyperX’s 541K, and held a 17.3% Share of Search versus HyperX’s 13.9%. These are worldwide searches for English-language branded terms.

Share of Search among gaming peripheral brands worldwide in September 2026Which is more popular in search, HyperX or Razer?
HyperX13.9%541K searches
vs
Razer17.3%673K searches

Follow HyperX vs Razer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, HyperX or Razer?

Compare the gaming peripheral brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HyperX and Razer among gaming peripheral brands worldwide, by month

Share of Search by month for Razer, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechCorsairRazerHyperXTurtle BeachSteelSeries
Oct 202541.4%18.6%18.6%13.1%8.2%0.05%
Nov 202536.7%20.1%20.1%15.2%7.9%0.06%
Dec 202536.1%19.7%19.7%14.9%9.4%0.06%
Jan 202636%24%19.6%13%7.4%0.06%
Feb 202636.8%20.2%20.2%13.9%8.9%0.06%
Mar 202635.4%23.6%19.4%13.3%8.3%0.04%
Apr 202639.4%21.6%17.7%13.5%7.8%0.05%
May 202639.4%21.6%17.7%13.5%7.8%0.04%
Jun 202638.6%21.2%17.3%13.9%9%0.04%
Jul 202633.8%22.8%18.6%15%9.7%0.04%
Aug 202638.5%21.1%17.3%13.9%9.3%0.05%
Sep 202638.5%21.1%17.3%13.9%9.3%0.05%

How has the HyperX and Razer comparison changed over the last 12 months?

  • Razer was ahead of HyperX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among gaming peripheral brands worldwide moved from 13.1% to 13.9%, and its estimated monthly branded searches moved from 577K to 541K.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among gaming peripheral brands worldwide moved from 18.6% to 17.3%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for gaming peripheral brands worldwide in September 2026?

  1. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

Other head-to-heads among gaming peripheral brands

How each brand is measured

Brandwave collects information about searches that people make online using HyperX’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HyperX

4 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cloud 2
  • hyperx cloud 3

Razer

1 branded search term

  • razer

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.