JustGiving vs Zeffy:Which is searched more?
In September 2026, Zeffy had more branded searches than JustGiving among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while JustGiving had 40,500. Zeffy made up 7.7% of all fundraising platform searches we track, and JustGiving accounted for 2.3%. These are worldwide searches for English-language branded terms.
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Is JustGiving or Zeffy more popular in search?
Compare the platforms charities and individuals raise donations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zeffy, JustGiving. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoFundMe | Zeffy | Givebutter | JustGiving | Donorbox | Fundraise Up |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 5.2% | 3.5% | 2.3% | 1.6% | 0.58% |
| Nov 2025 | 87.9% | 5.3% | 2.9% | 1.9% | 1.3% | 0.62% |
| Dec 2025 | 90.7% | 3.7% | 2.5% | 1.6% | 1.1% | 0.45% |
| Jan 2026 | 91.2% | 3.7% | 2% | 1.6% | 1.1% | 0.37% |
| Feb 2026 | 89.7% | 4.4% | 2.4% | 2% | 1.1% | 0.42% |
| Mar 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.5% |
| Apr 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.48% |
| May 2026 | 89% | 5.3% | 2.4% | 2% | 0.88% | 0.41% |
| Jun 2026 | 89.8% | 4.4% | 2.4% | 2% | 0.89% | 0.42% |
| Jul 2026 | 90.6% | 4.5% | 2% | 1.6% | 0.9% | 0.41% |
| Aug 2026 | 89.4% | 5.4% | 2.4% | 1.6% | 0.72% | 0.42% |
| Sep 2026 | 85.2% | 7.7% | 3.4% | 2.3% | 0.84% | 0.6% |
How has the JustGiving and Zeffy comparison changed over the last 12 months?
3 findings
- Zeffy was ahead of JustGiving in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for fundraising platforms worldwide in September 2026?
2 changes
In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%.
In September 2026, JustGiving gained share of searches among fundraising platforms worldwide, from 1.6% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JustGiving’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JustGiving
1 branded search term
- justgiving
Zeffy
1 branded search term
- zeffy
Other head-to-heads among fundraising platforms
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