Brandwave

Givebutter vs GoFundMe:Which is more popular?

In September 2026, GoFundMe had more branded searches than Givebutter among fundraising platforms worldwide. GoFundMe had about 1.5 million branded searches, while Givebutter had 60,500. GoFundMe made up 85.2% of all fundraising platform searches we track, and Givebutter accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, GoFundMe appeared in all five answers and Givebutter in three. GoFundMe was mentioned before Givebutter in three out of four answers.

Among fundraising platforms worldwide in September 2026

Who do people search for more?

GoFundMe, about 25 searches for every 1 for Givebutter

GoFundMe 1.5M searchesGivebutter 60.5K searches

Who does AI mention more?

GoFundMe, mentioned in every answer we collected

GoFundMe in 5 of 5Givebutter in 3 of 5

Who does AI recommend more?

GoFundMe, named ahead of Givebutter in 3 of 4 answers

GoFundMe first in 3Givebutter first in 1

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Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GoFundMe appeared in all five answers. Givebutter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GoFundMe was listed before Givebutter in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoFundMe1st
  2. Givebutter2nd
  3. Zeffy3rd
  4. Donorbox4th
  5. Fundraise Up5th
  6. JustGiving–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GoFundMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zeffy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Givebutter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Donorbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fundraise Up1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JustGiving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fundraising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Givebutter or GoFundMe more popular in search?

This chart shows how often people search Google for Givebutter and GoFundMe by name. Each line represents a brand's share of searches for all six fundraising platforms we track, month by month, from English-language searches worldwide.

Givebutter and GoFundMe among fundraising platforms worldwide, by month

Share of searches by month for GoFundMe, Givebutter. The figures are in the table below the chart.

View monthly share of searches table
MonthGoFundMeZeffyGivebutterJustGivingDonorboxFundraise Up
Oct 202586.8%5.2%3.5%2.3%1.6%0.58%
Nov 202587.9%5.3%2.9%1.9%1.3%0.62%
Dec 202590.7%3.7%2.5%1.6%1.1%0.45%
Jan 202691.2%3.7%2%1.6%1.1%0.37%
Feb 202689.7%4.4%2.4%2%1.1%0.42%
Mar 202687.9%5.3%2.9%2.4%1.1%0.5%
Apr 202687.9%5.3%2.9%2.4%1.1%0.48%
May 202689%5.3%2.4%2%0.88%0.41%
Jun 202689.8%4.4%2.4%2%0.89%0.42%
Jul 202690.6%4.5%2%1.6%0.9%0.41%
Aug 202689.4%5.4%2.4%1.6%0.72%0.42%
Sep 202685.2%7.7%3.4%2.3%0.84%0.6%

How has the Givebutter and GoFundMe comparison changed over the last 12 months?

3 findings
  • GoFundMe was ahead of Givebutter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising platforms worldwide moved from 3.5% to 3.4%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, GoFundMe’s share of searches among fundraising platforms worldwide moved from 86.8% to 85.2%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for fundraising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Givebutter gained share of searches among fundraising platforms worldwide, from 2.4% to 3.4%.

  2. In September 2026, GoFundMe lost share of searches among fundraising platforms worldwide, from 89.4% to 85.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Givebutter’s and GoFundMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Givebutter

1 branded search term

  • givebutter

GoFundMe

1 branded search term

  • gofundme

How the Brand Demand Index is measured

Other head-to-heads among fundraising platforms

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