Givebutter vs JustGiving:Which is more popular?
In September 2026, Givebutter had more branded searches than JustGiving among fundraising platforms worldwide. Givebutter had about 60,500 branded searches, while JustGiving had 40,500. Givebutter made up 3.4% of all fundraising platform searches we track, and JustGiving accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about fundraising platforms, Givebutter appeared in three of the five answers and JustGiving in none.
Who do people search for more?
Givebutter, about 49% more searches than JustGiving
Who does AI mention more?
Givebutter, mentioned in 3 of 5 answers, JustGiving in 0
Who does AI recommend more?
Givebutter, the only one of the two named
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Top fundraising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Givebutter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. JustGiving did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GoFundMe1st- Givebutter2nd
Zeffy3rd
Donorbox4th
Fundraise Up5th
JustGiving–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GoFundMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zeffy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Givebutter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Donorbox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fundraise Up1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JustGiving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising platforms
5 answers
Asked ChatGPT
“Which fundraising platform should I use?”
Asked ChatGPT
“What are the best fundraising platforms?”
Asked ChatGPT
“What's the best fundraising platform for raising donations?”
Searched Google, AI Overview
“fundraising platforms”
Searched Google, AI Overview
“crowdfunding platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Givebutter or JustGiving more popular in search?
This chart shows how often people search Google for Givebutter and JustGiving by name. Each line represents a brand's share of searches for all six fundraising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Givebutter, JustGiving. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoFundMe | Zeffy | Givebutter | JustGiving | Donorbox | Fundraise Up |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 5.2% | 3.5% | 2.3% | 1.6% | 0.58% |
| Nov 2025 | 87.9% | 5.3% | 2.9% | 1.9% | 1.3% | 0.62% |
| Dec 2025 | 90.7% | 3.7% | 2.5% | 1.6% | 1.1% | 0.45% |
| Jan 2026 | 91.2% | 3.7% | 2% | 1.6% | 1.1% | 0.37% |
| Feb 2026 | 89.7% | 4.4% | 2.4% | 2% | 1.1% | 0.42% |
| Mar 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.5% |
| Apr 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.48% |
| May 2026 | 89% | 5.3% | 2.4% | 2% | 0.88% | 0.41% |
| Jun 2026 | 89.8% | 4.4% | 2.4% | 2% | 0.89% | 0.42% |
| Jul 2026 | 90.6% | 4.5% | 2% | 1.6% | 0.9% | 0.41% |
| Aug 2026 | 89.4% | 5.4% | 2.4% | 1.6% | 0.72% | 0.42% |
| Sep 2026 | 85.2% | 7.7% | 3.4% | 2.3% | 0.84% | 0.6% |
How has the Givebutter and JustGiving comparison changed over the last 12 months?
3 findings
- Givebutter was ahead of JustGiving in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising platforms worldwide moved from 3.5% to 3.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for fundraising platforms worldwide in September 2026?
2 changes
In September 2026, Givebutter gained share of searches among fundraising platforms worldwide, from 2.4% to 3.4%.
In September 2026, JustGiving gained share of searches among fundraising platforms worldwide, from 1.6% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Givebutter’s and JustGiving’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Givebutter
1 branded search term
- givebutter
JustGiving
1 branded search term
- justgiving
Other head-to-heads among fundraising platforms
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