GoFundMe vs Zeffy:Which is searched more?
In September 2026, GoFundMe had more branded searches than Zeffy among fundraising platforms worldwide. GoFundMe had about 1.5 million branded searches, while Zeffy had 135,000. GoFundMe made up 85.2% of all fundraising platform searches we track, and Zeffy accounted for 7.7%. These are worldwide searches for English-language branded terms.
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Is GoFundMe or Zeffy more popular in search?
Compare the platforms charities and individuals raise donations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GoFundMe, Zeffy. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoFundMe | Zeffy | Givebutter | JustGiving | Donorbox | Fundraise Up |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 5.2% | 3.5% | 2.3% | 1.6% | 0.58% |
| Nov 2025 | 87.9% | 5.3% | 2.9% | 1.9% | 1.3% | 0.62% |
| Dec 2025 | 90.7% | 3.7% | 2.5% | 1.6% | 1.1% | 0.45% |
| Jan 2026 | 91.2% | 3.7% | 2% | 1.6% | 1.1% | 0.37% |
| Feb 2026 | 89.7% | 4.4% | 2.4% | 2% | 1.1% | 0.42% |
| Mar 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.5% |
| Apr 2026 | 87.9% | 5.3% | 2.9% | 2.4% | 1.1% | 0.48% |
| May 2026 | 89% | 5.3% | 2.4% | 2% | 0.88% | 0.41% |
| Jun 2026 | 89.8% | 4.4% | 2.4% | 2% | 0.89% | 0.42% |
| Jul 2026 | 90.6% | 4.5% | 2% | 1.6% | 0.9% | 0.41% |
| Aug 2026 | 89.4% | 5.4% | 2.4% | 1.6% | 0.72% | 0.42% |
| Sep 2026 | 85.2% | 7.7% | 3.4% | 2.3% | 0.84% | 0.6% |
How has the GoFundMe and Zeffy comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of Zeffy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among fundraising platforms worldwide moved from 86.8% to 85.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for fundraising platforms worldwide in September 2026?
2 changes
In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%.
In September 2026, GoFundMe lost share of searches among fundraising platforms worldwide, from 89.4% to 85.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GoFundMe’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fundraising platforms
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