Haier vs LG:Which is searched more?
In September 2026, Haier had more branded searches than LG among fridge freezer brands worldwide. Haier was estimated to have 478K branded searches compared to LG’s 427K, and held a 19.6% Share of Search versus LG’s 17.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haier or LG?
Compare the fridge freezer brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haier, LG. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Haier | Beko | LG | Liebherr | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 19.6% | 18.4% | 17.5% | 10.1% | 6.9% |
| Nov 2025 | 33.1% | 18.5% | 18.2% | 14.7% | 10% | 5.6% |
| Dec 2025 | 28.5% | 22.9% | 19% | 15.2% | 8.5% | 5.9% |
| Jan 2026 | 27.9% | 19.8% | 18.6% | 17.7% | 10.2% | 5.7% |
| Feb 2026 | 26.9% | 19.1% | 18% | 20.5% | 9.8% | 5.6% |
| Mar 2026 | 24.3% | 20.2% | 16.3% | 22.2% | 10.9% | 6.1% |
| Apr 2026 | 25.1% | 24.6% | 16.8% | 16% | 11.2% | 6.3% |
| May 2026 | 29.6% | 23.7% | 16.2% | 15.5% | 8.9% | 6.1% |
| Jun 2026 | 32.2% | 21.2% | 17.7% | 13.8% | 9.7% | 5.4% |
| Jul 2026 | 29% | 19.8% | 19.4% | 15.2% | 10.6% | 6% |
| Aug 2026 | 26.2% | 18.6% | 17.5% | 20% | 9.6% | 8% |
| Sep 2026 | 27.6% | 19.6% | 18.4% | 17.5% | 10.1% | 6.9% |
How has the Haier and LG comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: LG took it in February 2026, Haier took it in April 2026, LG took it in August 2026, Haier took it in September 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge freezer brands worldwide held steady at 19.6%, and its estimated monthly branded searches moved from 585K to 478K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge freezer brands worldwide held steady at 17.5%, and its estimated monthly branded searches moved from 522K to 427K.
How did search popularity change for fridge freezer brands worldwide in September 2026?
3 changes
In September 2026, Haier overtook LG to rank 2nd among fridge freezer brands worldwide, with 19.6% estimated Share of Search.
In September 2026, Beko overtook LG to rank 3rd among fridge freezer brands worldwide, with 18.4% estimated Share of Search.
In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 20% to 17.5%.
Other head-to-heads among fridge freezer brands
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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