Linde vs Toyota Material Handling:Which is more popular?
In September 2026, Toyota Material Handling had more branded searches than Linde among forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Linde had 390. Toyota Material Handling made up 59.2% of all forklift brand searches we track, and Linde accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about forklift brands, Toyota Material Handling appeared in four of the five answers and Linde in one. Toyota Material Handling was mentioned before Linde in every answer.
Who do people search for more?
Toyota Material Handling, about 114 searches for every 1 for Linde
Who does AI mention more?
Toyota Material Handling, mentioned in 4 of 5 answers, Linde in 1
Who does AI recommend more?
Toyota Material Handling, named ahead of Linde in every answer
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Linde was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toyota Material Handling was listed before Linde in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Toyota Material Handling1st
Hyster2nd
Yale3rd
Crown4th
Linde5th
Jungheinrich6th
Komatsu7th
Clark–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jungheinrich1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Komatsu1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy?”
Asked ChatGPT
“What are the best forklift brands?”
Asked ChatGPT
“What's the best forklift brand for warehouse lifting?”
Searched Google, AI Overview
“electric forklift”
Searched Google, AI Overview
“warehouse forklift”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Linde or Toyota Material Handling more popular in search?
This chart shows how often people search Google for Linde and Toyota Material Handling by name. Each line represents a brand's share of searches for all eight forklift brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota Material Handling, Linde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota Material Handling | Crown | Yale | Clark | Jungheinrich | Linde | Hyster | Komatsu |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 17% | 9.6% | 9.3% | 6.2% | 0.45% | 0.37% | 0.2% |
| Nov 2025 | 60.5% | 16.2% | 9.1% | 7.2% | 5.9% | 0.52% | 0.43% | 0.19% |
| Dec 2025 | 55.7% | 18.2% | 10.3% | 8.1% | 6.6% | 0.48% | 0.39% | 0.17% |
| Jan 2026 | 56.3% | 18.4% | 8.5% | 10.1% | 5.5% | 0.49% | 0.4% | 0.21% |
| Feb 2026 | 59.5% | 15.9% | 9% | 8.7% | 5.8% | 0.51% | 0.42% | 0.18% |
| Mar 2026 | 58.8% | 17.7% | 8.2% | 7.9% | 6.4% | 0.47% | 0.31% | 0.2% |
| Apr 2026 | 59.8% | 17.3% | 8% | 7.7% | 6.3% | 0.37% | 0.25% | 0.2% |
| May 2026 | 60.6% | 16.2% | 9.1% | 7.2% | 5.9% | 0.43% | 0.35% | 0.19% |
| Jun 2026 | 57.7% | 18.9% | 8.8% | 6.9% | 6.9% | 0.41% | 0.33% | 0.18% |
| Jul 2026 | 56.9% | 17.1% | 9.7% | 7.6% | 7.6% | 0.45% | 0.37% | 0.24% |
| Aug 2026 | 59.7% | 16% | 9.1% | 7.1% | 7.1% | 0.42% | 0.34% | 0.18% |
| Sep 2026 | 59.2% | 16.1% | 9.2% | 7.2% | 7.2% | 0.52% | 0.35% | 0.19% |
How has the Linde and Toyota Material Handling comparison changed over the last 12 months?
3 findings
- Toyota Material Handling was ahead of Linde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linde’s share of searches among forklift brands worldwide moved from 0.45% to 0.52%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among forklift brands worldwide moved from 56.8% to 59.2%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
How did search popularity change for forklift brands worldwide in September 2026?
0 changes
Neither Linde nor Toyota Material Handling moved beyond provider rounding among forklift brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Linde’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linde
1 branded search term
- linde e16c
Toyota Material Handling
2 branded search terms
- toyota forklift
- toyota material handling
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